Sales & Marketing Head

Job Title: Sales & Marketing Head

Department: Sales & Marketing
Reporting To: Managing Director
Location: Sithalapakkam, Chennai (On-site)

Position Overview

The Sales & Marketing Head will be responsible for driving revenue growth, managing the sales team, developing marketing strategies, and ensuring consistent lead generation and conversion for plotted development projects. The role demands leadership, strategic planning, and a deep understanding of the real estate market.

Key Responsibilities

Sales Leadership

• Develop and execute monthly and quarterly sales plans to meet targets (sqft & revenue).
• Lead, motivate, and monitor the sales team (Sales Manager, Executives, CRM).
• Set performance goals, conduct weekly reviews, and ensure timely follow-ups with prospects.
• Manage end-to-end customer experience — from inquiry to booking to registration.
• Coordinate with banks for home loan tie-ups and smooth disbursement process.

Marketing & Branding

• Design and implement marketing campaigns (digital, outdoor, and on-ground).
• Work with the digital marketing team to plan ad campaigns, social media promotions, and lead-generation strategies.
• Oversee branding, brochures, creatives, and digital content to ensure brand consistency.
• Plan and execute events such as site visits, launches, and property fairs.

Market Research & Strategy

• Analyze competitor projects, market trends, and customer behavior.
• Recommend pricing strategies and offers to improve competitiveness.
• Identify new project opportunities and areas for brand expansion.

Team Management

• Train sales staff in product knowledge, negotiation, and closing techniques.
• Ensure CRM processes are followed for accurate data management.
• Coordinate closely with Admin, Legal, and Design teams for project readiness and document flow.

Reporting & Analytics

• Maintain sales dashboards, lead conversion reports, and marketing ROI tracking.
• Present weekly/monthly MIS reports to management.
• Suggest strategic improvements based on data-driven insights.

Key Skills & Competencies

• Proven track record in achieving sales targets (preferably in real estate / plotted development).
• Strong leadership and team management abilities.
• Excellent communication, negotiation, and closing skills.
• Strategic thinking with creative marketing acumen.
• Data-driven approach with proficiency in CRM tools, Excel, and digital analytics.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing / Business Administration / Real Estate Management.
• Minimum 10 to 20 years of experience in Sales & Marketing, with at least 10 years in a leadership role.
• Experience in real estate plotted development or residential projects is preferred.
• Fluency in English and Tamil is essential.

Key Performance Indicators (KPIs)

• Monthly sqft sales achieved vs target.
• Lead-to-conversion ratio.
• Customer satisfaction and repeat referrals.
• Marketing ROI and cost per lead.
• Team performance and retention.

Contact Person – Prem Kumar – 7358149617

Mail ID – hr@eaglerealty.in

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person