Sales & Marketing Head – FMCG

Job Title: Sales & Marketing Head – FMCG Job Summary: The Sales & Marketing Head will be responsible for driving overall sales growth, leading marketing strategies, expanding market presence, and managing brand development for the FMCG product portfolio. The role involves overseeing sales operations, channel management, promotional planning, and ensuring achievement of revenue targets. Key Responsibilities: Develop and implement strategic sales plans to achieve monthly and annual sales targets. Manage and guide the sales team across regions to ensure effective market penetration. Monitor primary and secondary sales performance. Identify new market opportunities, distribution partners, and growth channels. Ensure proper execution of sales promotions, schemes, and trade activities. Plan and implement marketing strategies to increase brand visibility and market share. Conduct market research to track consumer trends, competitor activities, and product positioning. Oversee development of packaging, branding, and communication materials. Strengthen distribution networks including distributors, stockists, and retail channels. Optimize supply chain coordination with production and logistics teams. Plan and manage product launches and new product development strategies. Lead, mentor, and motivate the sales and marketing team to ensure high performance. Conduct regular reviews, training sessions, and target achievement monitoring. Prepare sales forecasts, budgeting, and performance reports. Analyse sales data to support decision-making and strategy improvements. Present business insights to senior management. Key Skills Required: Strong knowledge of FMCG markets, distribution, and trade dynamics. Excellent leadership, negotiation, and communication skills. Ability to analyse data and interpret market insights. Proficiency in planning, budgeting, and strategy execution. Qualifications: MBA/PGDM in Marketing, Sales, or Business Administration (preferred). Proven experience (15+ years) in FMCG sales & marketing roles. Experience in leading large teams and managing pan-India operations is an advantage.