Sales Manager

Here’s a Sales Manager Job Description perfectly customized for Sahil Automobiles (Hyundai | Honda RedWing | Honda BigWing) — ideal for recruitment, performance management, or HR documentation:

Job Title: Sales Manager

Department: Sales – Automobile Division
Company: Sahil Automobiles (Hyundai | Honda RedWing | Honda BigWing)
Location: Darbhanga, Bihar
Reports To: General Manager / Dealer Principal

Job Summary

The Sales Manager is responsible for leading the sales team to achieve dealership sales targets, profitability, and customer satisfaction. The role includes supervising sales executives, driving field activities, monitoring daily performance, ensuring effective lead management, and maintaining coordination with finance, service, and delivery teams.

Key Responsibilities1. Team Management & Leadership

• Recruit, train, and motivate the sales team (executives, telecallers, field agents).
• Allocate daily, weekly, and monthly targets for enquiries, test drives, bookings, and retails.
• Conduct daily morning briefings and evening performance reviews.
• Monitor discipline, attendance, and field reporting through WhatsApp/CRM updates.

2. Sales Planning & Target Achievement

• Prepare monthly sales strategies in coordination with management.
• Ensure achievement of showroom and individual sales targets (vehicle + accessories + insurance + finance).
• Track enquiry-to-retail conversion ratios and take corrective actions where needed.
• Implement local marketing and promotional activities (canopy displays, corporate visits, roadshows).

3. Customer Handling & Escalation

• Personally handle premium and escalated customers to ensure satisfaction and closure.
• Supervise proper test drive management and showroom experience for all walk-in customers.
• Ensure timely follow-up of leads and bookings until delivery.
• Promote cross-selling of finance, insurance, and extended warranties.

4. Reporting & Coordination

• Maintain daily enquiry, booking, and retail MIS reports.
• Coordinate with back-office, accounts, and delivery teams for smooth operations.
• Share daily performance reports with the management via WhatsApp/Google Sheets.
• Analyse market trends and competitor activities, and provide actionable feedback.

5. Training & Development

• Conduct weekly training sessions on product knowledge, objection handling, and sales process.
• Groom high-performing executives for senior roles.
• Maintain professionalism, teamwork, and a performance-driven culture in the showroom.

Skills & Qualifications

• Graduate / Postgraduate (MBA in Sales or Marketing preferred).
• Minimum 3–5 years of automobile sales experience, including team handling.
• Strong leadership, communication, and analytical skills.
• Proficiency in MS Excel, Google Sheets, CRM tools, and digital marketing basics.
• Must hold a valid driving license (two-wheeler & four-wheeler).
• Self-motivated, target-driven, and customer-focused.

Salary & Benefits

• Fixed Salary + Attractive Incentives on Team Performance.
• Monthly Rewards for Achieving Group Targets (Booking, Retail, Accessories, Finance).
• Company SIM / Fuel Allowance / Conveyance as per policy.
• Fast-track promotion opportunities across Sahil Automobiles Group (Hyundai, Honda RedWing, BigWing).

Performance KPIs

• Monthly Booking & Retail Achievement %
• Conversion Ratio (Enquiry → Booking → Delivery)
• Team Attendance & Activity Discipline
• Accessories, Finance, and Insurance Penetration %
• Customer Satisfaction & Repeat Purchase Rate

Job Types: Full-time, Permanent

Pay: From ₹190,000.00 per year

Benefits:

• Provident Fund

Experience:

• Automotive service: 2 years (Required)

Location:

• Darbhanga, Bihar (Required)

Work Location: In person