Sales Manager

Industrial Sales Manager - Biofuel Pellets & Solid Fuel Boiler Services

Position Overview

We are seeking a dynamic Industrial Sales Manager with 5-8 years of specialized experience in solid fuel boiler services, specifically within the biofuel pellets and briquettes sector. This role is critical to driving sales growth for our rice stubble torrefied pellets business in Sonipat, targeting thermal power plants, industrial boiler operators, and manufacturing facilities across the Sonipat-Panipat industrial corridor. The successful candidate will spearhead market penetration in India's rapidly expanding biomass co-firing market, valued at ₹12.3 billion and growing at 6.7% CAGR.

Key Responsibilities

Sales Strategy & Revenue Generation

• Achieve annual revenue targets of ₹2-5 crores through strategic sales of torrefied and non-torrefied biomass pellets and solid fuel solutions
• Develop and execute comprehensive sales strategies targeting industrial boiler operators, thermal power plants, and energy-intensive manufacturing facilities
• Identify and pursue new business opportunities in the solid fuel boiler market, capitalizing on government mandates for 5-7% biomass co-firing in thermal power plants
• Negotiate complex contracts ranging from 5-600 TPD supply requirements with industrial customers requiring consistent biomass fuel supply
• Manage complete sales cycle from lead generation to contract closure, ensuring timely delivery of biomass pellets meeting GCV requirements of 3200+ kcal/kg

Market Development & Account Management

• Target primary customers including Panipat Thermal Power Station (1367.7 MW), Deenbandhu Chhotu Ram Thermal Power Plant (600 MW), and other major industrial facilities in the region
• Build strategic relationships with key decision-makers at rice mills, textile manufacturers, pharmaceutical companies, chemical plants, distilleries, and brick kilns requiring solid fuel solutions.
• Develop territory customer database and competitive intelligence for the Sonipat-Panipat industrial belt, leveraging the region's industrial boiler market worth ₹535.24 million by 2033
• Coordinate with production teams to ensure timely delivery and maintain customer satisfaction while building long-term partnerships

Technical Sales & Consultation

• Provide technical expertise on torrefied biomass pellets, co-firing applications, and solid fuel boiler optimization to industrial clients
• Conduct product demonstrations and technical discussions with boiler engineers, energy managers, and procurement teams
• Support customers with compliance requirements for biomass co-firing mandates and environmental regulations affecting industrial operations
• Collaborate with engineering teams to address customer technical specifications and resolve operational challenges

Business Development & Performance Management

• Achieve monthly performance targets: 20-25 customer meetings and 5-8 qualified leads generation
• Maintain contract conversion rate of 15-20% through effective relationship building and technical consultation
• Territory management across Sonipat-Panipat industrial corridor, ensuring optimal market coverage and customer engagement
• Prepare detailed sales reports, forecasts, and market analysis for senior management with accuracy and timeliness

Required Qualifications

• Bachelor's degree in Mechanical Engineering, Chemical Engineering, Business, or related technical/commercial field
• MBA in Sales/Marketing preferred for strategic business development capabilitiesProfessional Experience
• 5-8 years of proven experience in industrial B2B sales, preferably in energy, manufacturing, or industrial equipment sectors
• Demonstrated track record in biofuel, biomass, renewable energy, or solid fuel sales highly preferred
• Experience selling to thermal power plants, industrial boiler operators, or energy-intensive manufacturing industries
• Success in contract-based sales with order values exceeding ₹1 crore annually and managing complex industrial procurement processes.
• Understanding of industrial boilers, combustion systems, fuel handling equipment, and solid fuel applications
• Knowledge of biomass co-firing applications, torrefaction processes, and solid fuel specifications including GCV, ash content, and moisture parameters
• Familiarity with environmental regulations related to biomass usage, carbon emissions, and industrial compliance requirements.
• Basic understanding of government tenders, particularly NTPC, HPGCL, and state electricity board procurement processes

Preferred Qualifications

• Existing relationships with thermal power plants, boiler manufacturers, or industrial fuel suppliers in North India
• Experience with government tenders and understanding of regulatory frameworks affecting biomass procurement
• Knowledge of agricultural residue supply chains and stakeholder management in biomass sourcing
• Understanding of carbon trading, renewable energy certificates, and sustainability compliance requirements

Compensation Package

• Total CTC: ₹4.8 - ₹8.0 LPA
• Fixed Component (70%): ₹3.36 - ₹5.6 LPA
• Base salary: ₹28,000 - ₹47,000 per month
• Commensurate with experience, qualifications, and demonstrated sales performance
• Variable Component (30%): ₹1.44 - ₹2.4 LPA
• Performance-based commission: ₹50-100 per MT of pellets sold
• Annual performance incentive: 15-25% of base salary for exceptional contract achievements

Job Type: Full-time

Pay: ₹34,793.08 - ₹63,892.62 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Leave encashment
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Commission pay
• Performance bonus

Experience:

• Sales of Pellets & Briquettes: 2 years (Required)

Language:

• English (Required)

Location:

• Sonipat, Haryana (Required)

Willingness to travel:

• 75% (Required)

Work Location: In person