Sales Lead (Founding Team)

Sales Lead (Founding Team)

Location: Coimbatore (In-Person Only)

Experience: 1–2 years in B2B Sales / Partnerships / SDR roles

Compensation: ₹30,000–₹35,000 per month (CTC) + performance-based variable pay

About Adra Product Studio

Adra Product Studio is a product consulting and technology company that partners with early-stage and growth-stage startups to help them build, scale, and launch world-class technology products.

We often play the role of a tech co-founder — working alongside visionary founders to take their products from concept to reality. Our portfolio spans across AI platforms, marketplaces, logistics SaaS, and voice agent systems.

At Adra, we value thoughtfulness, consistency, and depth. We operate with a small, high-ownership team that thinks deeply, works hard, and builds with intent.

About the Role

This is not a routine sales position — this is where you build the sales function from scratch.

As Adra’s first sales hire, you’ll work directly with the founders to set up the foundation for our sales and partnerships engine. You’ll start with lead sourcing and prospecting, gradually move into pipeline ownership, and later — build the team that will scale Adra’s presence globally.

This role requires someone who is entrepreneurial, structured, and willing to grow fast through real challenges. You’ll have high autonomy, minimal supervision, and full visibility into how the business grows.

What You’ll Do

1. Lead Generation & Prospecting

• Build targeted lead lists based on ICPs defined by the founders (for both services and future product GTM).
• Use tools like Apollo.io, LinkedIn automation, and outbound sequences effectively.
• Track success metrics, run experiments, and refine outreach strategies continuously.

2. Partnerships & Ecosystem Development

• Identify and reach out to potential GTM partners and collaborators in alignment with our ICP and models.
• Support the setup of partnership frameworks and nurture qualified leads for the founders.

3. Tools, Process & CRM Management

• Set up and maintain sales pipelines, outreach trackers, and reporting dashboards.
• Ensure the founders always have visibility into lead progress, blockers, and priorities.
• Build repeatable processes that bring structure and measurable efficiency to outbound sales.

4. Sales Collateral & Marketing Support

• Work with the design and content teams to create and manage sales assets — brochures, decks, email templates, and case studies.
• Support website content updates, and maintain consistency in our external communication.

5. RFPs & Early Conversations

• Use pre-defined templates and frameworks to send first-level responses to inbound RFPs.
• Take prospects to a qualified stage and hand off for meetings with the founders.

Who You Are

• Technically curious. You enjoy understanding how technology works and can connect technical details to business value.
• Clear communicator. You value precision and clarity in every conversation — whether it’s an email or a pitch.
• Resilient and steady. You handle rejection and ambiguity with calm, focus, and maturity.
• Structured and analytical. You bring order to chaos — creating processes, tracking metrics, and improving them over time.
• Self-driven. You move things forward without waiting for someone to tell you what to do.
• Adaptable. You’re comfortable working across time zones and shifting priorities.

Compensation & Growth

• Base Salary: ₹30,000–₹35,000 per month (inclusive of benefits)
• Variable Pay: Performance-linked incentives based on lead quality, pipeline health, and conversion metrics
• Growth Path: You will be working with the founders to set up the process of building a sales pipeline, and a sales team. From individual contributor → sales lead → head of sales within 2–3 years, based on demonstrated ownership and results

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person