Sales Executive

Department : Sales & Business Development

Location : Lower Parel, Mumbai

Reports To : Sales Manager / Regional Head

About the Role:

We’re looking for a driven and energetic HORECA Sales Executive to expand our brand presence across hotels, restaurants, and cafés. The ideal candidate will have a strong network in the F&B industry, a passion for food, and the ability to drive sales growth through relationship management and on- ground execution.

Key Responsibilities:

• Business Development: Identify and on-board new HORECA clients including hotels,

restaurants, caterers, and cafes.

• Account Management: Maintain strong relationships with existing clients to ensure repeat

business and customer satisfaction.

• Sales Targets: Achieve monthly and quarterly sales targets for the assigned territory.
• Product Promotion: Educate chefs, purchase managers, and owners about the brand’s

product range, usage, and benefits.

• Sampling & Demos: Conduct product tastings and demonstrations to drive trials and

conversions.

• Negotiation & Closure: Handle pricing discussions, order processing, and payment follow-ups.
• Market Intelligence: Gather insights on competitor activities, pricing, and new product trends

in the HORECA segment.

• Coordination: Work closely with the supply chain, marketing, and finance teams to ensure

smooth order fulfilment and client service.

• Reporting: Prepare daily/weekly sales reports and share market feedback with management.

Requirements:

• Experience: 2–5 years of sales experience in the HORECA / Institutional / Food Service

segment.

• Industry Background: FMCG, food ingredients, sauces, beverages, or related categories

preferred.

Skills:

• Excellent communication and interpersonal skills
• Strong negotiation and closing ability
• Self-motivated and target-oriented
• Familiar with local HORECA market and decision-makers
• Basic knowledge of CRM tools and MS Office

Education:

• Bachelor’s degree in Business, Marketing, or a related field preferred.

Perks & Benefits:

• Competitive salary + incentives

• Travel and communication allowance

• Product training and development support

• Opportunity to grow with a fast-scaling food brand