Social Media Marketing Manager

Department - Marketing / Digital

Location - Lower Parel, Mumbai

Reports To - Brand Manager

Experience - 1-3 years

About the Role:

Social Media Executive

presence across digital platforms. You'll be responsible for creating engaging content, creating

strategies, tracking performance, and helping the brand build meaningful connections with its

audience.

Key Responsibilities:

• Create and plan posts, stories and reel for the brand.
• Develop monthly content calendars in line with campaign goals and brand tone with the

agency

• Write engaging captions and coordinate with the design team for creatives, reels, and videos
• Monitor trends, hashtags, and social media updates to keep content fresh and relevant
• Respond to comments, DMs, and engage with the community to build relationships
• Track analytics and prepare performance reports with insights and recommendations
• Create an influencer marketing campaign and manage Strategies, plan and execute brand

collaborations.

• Support campaign launches, events, and product promotions through digital storytelling.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 13 years of social media experience (brand or agency)
• Strong knowledge of all major platforms and their analytics tools
• Good communication, copywriting, and storytelling skills
• Basic design sense and familiarity with Canva or similar tools
• Creative mind set with attention to detail
• Ability to multitask and meet deadlines in a fast-paced environment

Nice to Have:

• Experience with paid ad management (Meta / Google Ads)
• Video editing or reel creation skills
• Understanding of influencer marketing and brand collaborations

What We Offer:

• A fun, collaborative, and creative work environment
• Opportunities to experiment with new content formats and ideas
• Growth opportunities in digital marketing and brand strategy