Sales Engineer

As a Sales Engineer, your role is crucial in driving sales and market penetration for home appliance products through a network of channel partners, including distributors, dealers, and retailers. Your combination of technical product expertise, channel management skills, and strong sales acumen will be pivotal in growing the business and ensuring partner success. **Key Responsibilities:** - **Channel Partner Management & Development** - Identify, recruit, and onboard new distributors and dealers to expand market reach. - Develop and maintain strong, long-term relationships with existing channel partners. - Conduct regular business reviews with partners to track performance and align on sales strategies. - Implement channel-specific sales strategies and promotional campaigns. - Resolve conflicts or issues with channel partners professionally and efficiently. - **Sales and Technical Support** - Act as the primary technical point of contact for partners and customers, providing expert knowledge on products. - Conduct product demonstrations and training sessions for partner sales teams and retail staff. - Provide pre-sales technical support by answering inquiries and addressing concerns. - Collaborate with partners on proposals and quotations for large-scale projects. - Address technical concerns and troubleshoot product-related issues for customer satisfaction. - **Market Intelligence and Strategy** - Gather market intelligence on competitors, pricing strategies, and product offerings. - Analyze feedback from the channel to provide insights to internal teams. - Participate in market research to identify new business opportunities and trends. - Contribute to developing a strategic sales plan for the assigned territory. - **Performance Tracking and Reporting** - Manage and track sales pipeline and revenue forecast through CRM system. - Achieve or exceed monthly and quarterly sales targets. - Monitor channel performance metrics and submit regular reports on sales activities. **Qualifications and Skills:** - **Education and Experience** - Bachelor's degree in Engineering (preferably Electrical or Electronics) or a related technical field. - Proven experience in channel sales or technical sales within home appliances, consumer electronics, or electrical products industry. - Demonstrated experience with managing and growing a network of distributors and dealers. - **Technical Skills** - Strong technical aptitude with deep understanding of home appliance products. - Ability to explain complex technical concepts clearly. - Familiarity with CRM software and MS Office Suite. - **Soft Skills** - Excellent communication, presentation, and interpersonal skills. - Strong negotiation and influencing skills. - Problem-solving and decision-making capabilities. - Goal-oriented, self-motivated, and willing to travel frequently. In addition, if the company desires, you should possess a "hunter" mentality, build trust-based relationships with partners, and have a strategic view of the market to maximize market penetration.,