Sales Enablement Lead (AI-First, Product Marketing-Focused)

About WebEngage

AI-first Sales Enablement Lead

sales, product marketing, and content

The Mission

scaling knowledge, messaging, and sales execution

modern enablement engine

What You’ll Own

• Build and lead the end-to-end enablement function: onboarding, continuous training, certifications, playbooks.
• Translate product and feature updates into sales-ready narratives and assets in collaboration with Product Marketing.
• Use AI tools (e.g., ChatGPT, Notion AI, Gong AI, Refract, Mindtickle) to automate knowledge delivery and contextual training.
• Create, manage, and maintain a dynamic enablement content library — think playbooks, pitch decks, talk tracks, industry use cases, etc.
• Build just-in-time learning experiences using LMS + AI for personalization at scale.
• Partner with RevOps to analyze sales performance data and identify enablement gaps.
• Run high-impact training sessions, bootcamps, workshops, and deal clinics.
• Ensure sales is aligned with the latest product positioning, customer stories, and competitive intelligence — all delivered through smart, accessible formats.
  

Who You Are

• 4–7 years of experience in Sales Enablement, Product Marketing, or Strategic Content, ideally in a SaaS, B2B, or Martech environment.
• A strong grasp of sales methodologies (e.g. MEDDIC, Challenger, SPIN) and how to teach and reinforce them.
• Proficient with tools like Gong, Highspot, Showpad, Mindtickle, HubSpot/Salesforce — and an eye for AI tools that improve scale and precision.
• A strong writer and storyteller — you can break down technical features into crisp, benefit-led messaging for customer-facing teams.
• Experience building and delivering scalable content and training programs.
• Thinks in systems and processes. You don’t just build decks — you build engines.
• Entrepreneurial mindset; you thrive in ambiguity and enjoy building from scratch.
  

Bonus Points For

• Experience enabling a global sales org across multiple regions (APAC, MENA, NA).
• Background in product marketing or technical content strategy.
• Built or contributed to AI-first internal knowledge hubs or training tools.