Sales Development Representative (SDR) - US Market

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 1200000 (ie INR 6-12 LPA)

Sales Development Representative (SDR)

US market

B2C enterprises in the US

Requirements

Key Responsibilities

Lead Generation & Prospecting

• Conduct targeted outbound prospecting through email campaigns, cold calling, social media outreach (LinkedIn), and other channels to build a qualified sales pipeline in the US region.
• Identify high-potential prospects, research their business needs, and map them to our product/service offerings.
• Respond promptly to inbound leads, engage them effectively, and qualify their requirements.
• Build and maintain an active database of leads and prospects using CRM tools.
  

Qualification & Discovery

• Execute structured qualification using frameworks like BANT, MEDDIC, or similar methodologies.
• Conduct initial discovery conversations to understand prospect challenges, goals, and buying intent.
• Educate prospects on our value proposition, product capabilities, and business impact.
• Coordinate meetings between qualified prospects and the sales/closing team.
  

Pipeline Management & Reporting

• Maintain accurate and complete CRM records for lead status, engagement activities, and next steps.
• Track daily/weekly KPIs including outreach volume, response rates, meeting bookings, and conversion metrics.
• Continuously optimize outreach strategies based on performance insights and market feedback.
  

Collaboration & Communication

• Work closely with the marketing team to align messaging, identify key customer segments, and improve lead quality.
• Partner with account executives to ensure smooth handover and effective follow-up on qualified opportunities.
• Provide insights on prospect behavior, objections, and market trends to improve sales playbooks.
  

Required Skills & Qualifications

• 1-5 years of experience as an SDR, Business Development Representative (BDR), or Inside Sales professional.
• Must have experience selling to or engaging with the US market.
• Strong plus: Experience working with US-based B2C enterprises or US consumer-oriented brands.
• Excellent communication skills, especially in engaging US prospects—clear articulation, active listening, and professional email writing.
• Ability to run high-volume outreach while maintaining personalization and quality.
• Strong understanding of sales funnels, qualification techniques, and customer personas.
• Experience with CRMs such as HubSpot, Salesforce, Pipedrive, or similar tools.
• Comfortable working US time zones.
• Highly self-motivated with a positive attitude, resilience, and a growth mindset