Sales Counsellor

Requirements

Key Responsibilities:

Lead Generation & Enquiry Management

• Proactively generate leads through various methods such as BTL (Below-The-Line) activities, job fairs, college connect programs, employment exchanges, and other offline campaigns.
• Build and maintain a consistent pipeline of potential students through continuous outreach efforts.
  

Counselling & Conversion

• Counsel prospective students on available courses, eligibility, curriculum, and career outcomes.
• Guide students through the complete admission process, from initial enquiry to payment and enrolment.
• Ensure that accurate and complete course information is communicated to each student to aid in decision-making.
• Assist in identifying student needs and recommend appropriate programs.
  

Enrolment & Admission Process

• Meet or exceed monthly and quarterly enrolment targets.
• Ensure compliance in admission procedures and document verification as per institutional norms.
• Accurately capture student details and application status in the system.
• Coordinate with internal teams to facilitate batch launches and student onboarding.
  

System Updation & Reporting

• Maintain and update CRM systems or any enrolment platform with current lead status, counselling outcomes, and follow-up activities.
• Submit daily activity reports to the reporting manager including metrics on enquiries handled, counselling sessions conducted, conversions, and collections.
  

Travel & Outreach Activities

• Travel to local and regional locations to conduct enrolment drives, attend career fairs, seminars, and corporate engagements.
• Represent the organization at various student outreach and community events to increase visibility and lead inflow.
  

Qualifications & Skills:

• Bachelor's degree in any discipline. A background in education, psychology, business, or marketing will be a plus.
• Minimum 1 year of experience in sales, career counselling, education counselling, or admissions.
• Excellent communication, presentation, and interpersonal skills.
• Strong persuasion and negotiation abilities with a customer-focused approach.
• Familiarity with CRM tools or student management systems is desirable.
• Willingness to travel frequently and work flexible hours when needed.
• Goal-oriented, self-motivated, and able to thrive in a fast-paced environment