Sales Coordinator

Role Purpose:

The Sales Coordinator is the control tower of the sales team. This role ensures that all sales activities are accurately tracked, supports sales executives in administrative tasks, enforces discipline in CRM usage, provides actionable insights, and ensures the real productivity of the sales team is visible daily.

This person will free salespeople from administrative load, ensure data integrity, and act as the first line of early warning when sales metrics are off-track.

Key Responsibilities:

• CRM & Data Management

○ Ensure all sales activities (visits, requirements, quotations, follow-ups, orders) are entered in CRM accurately and on time.

○ Verify the authenticity of data entered and flag any inconsistencies or falsifications immediately.

○ Maintain structured records of leads, follow-ups, quotations, and conversions.

• Sales Support

○ Assist sales executives in organizing their day, follow-ups, and paperwork, without doing market work on their behalf.

○ Streamline quotation preparation, order tracking, and client documentation.

○ Ensure sales team spends maximum time in the market, minimizing office admin time.

• Discipline & Accountability

○ Enforce daily discipline: number of visits, requirements captured, quotations sent, follow-ups done.

○ Track and report gaps in performance or adherence to process.

○ Act as the truth enforcer to prevent data manipulation or false reporting.

• Insights & Reporting

○ Generate daily, weekly, and monthly dashboards showing visits, enquiries, quotations, closure rates, and average order values.

○ Identify early warning signals when numbers deviate from targets.

○ Analyze trends, bottlenecks, and reasons for underperformance.

• Coordination

○ Serve as the bridge between sales executives and management, ensuring smooth flow of information.

○ Prioritize issues requiring management attention and escalate when necessary.

○ Help the sales team implement corrective actions based on insights, without replacing their role in the market.

• Process Improvement

○ Suggest improvements in CRM usage, reporting, and workflow to increase sales efficiency and visibility.

○ Conduct periodic checks to ensure all processes are followed correctly.

Ideal Profile / Mindset:

● Truth over numbers: Zero tolerance for false reporting.

● Discipline enforcer: Can ensure processes are followed without being a “police”.

● Analytical mindset: Able to identify gaps and trends from CRM data quickly.

● Proactive & action-oriented: Flags deviations and suggests solutions immediately.

● Supportive, not servile: Helps salespeople work efficiently, without taking over market tasks.

● Confident communicator: Can handle pushback from sales team while enforcing accountability.

Experience & Skills:

● 4–5years in sales coordination, sales operations, or sales support role.

● Strong experience with CRM systems and data management.

● Ability to analyze metrics, identify bottlenecks, and propose corrective actions.

● Exceptional organizational and time-management skills.

● Strong interpersonal skills; comfortable enforcing discipline without conflict.

Industry background-Construction,Manufacturing

Salary-25k-30K (Negotiable as per experience & Knowledge)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person