Sales Coordinator

The Sales Coordinator will act as the operational backbone of the business development team, ensuring smooth execution of sales processes, accurate CRM management, and effective reporting. This role will focus on coordinating sales activities, managing dashboards, supporting client demos/marketing-driven calls, and driving accountability across the team.

Department: Business Development
Location: Mohali, India – Work from Office
Employment Type: Full-time
Working Days: Monday to Friday (Saturday & Sunday Off)
Working Days: 6:30pm to 3:30am IST (Subject to change as per Daylight Saving)

Reporting To: Business Development Manager

Key Responsibilities1. Sales Process Coordination

• Support the Outbound & Cold calling team in managing day-to-day sales operations.
• Ensure leads are assigned, tracked, and followed up on within defined timelines.
• Coordinate with Marketing on campaign-driven leads and ensure seamless handover to sales.

2. CRM & Dashboard Management

• Own CRM data hygiene, ensuring all leads, appointments, and pipeline stages are accurately updated.
• Prepare daily, weekly, and monthly dashboards on team performance, revenue pipeline, and lead conversions.
• Provide insights to management on trends, gaps, and areas of improvement.

3. Team Driving & Reporting

• Track daily/weekly performance of ISRs/CSRs against activity and appointment targets.
• Follow up with team members to ensure no opportunities are missed.
• Prepare management-ready reports with clear summaries and action items.

4. Client Interaction Support

• Handle marketing-driven inbound calls and coordinate initial communication with prospects.
• Support senior sales team with demo presentations and follow-up materials.
• Assist in proposal preparation, documentation, and client correspondence.

5. Operational Excellence

• Standardize processes for lead assignment, follow-up cadence, and reporting.
• Maintain a central knowledge base of templates, decks, and sales assets.
• Highlight risks and bottlenecks in the sales cycle for timely resolution.

Skills & Qualifications

• Bachelor’s degree in Business, Sales, or Marketing (MBA preferred but not mandatory).
• 2–4 years of experience in Sales Coordination, Sales Operations, or Business Development support.
• Proficiency in CRM systems (HubSpot, Salesforce, or Zoho).
• Strong MS Excel / Google Sheets skills; exposure to dashboards/analytics tools is a plus.
• Excellent communication, organizational, and coordination skills.
• Ability to work in a fast-paced, target-driven environment with attention to detail.

Performance KPIs

• CRM data accuracy and timeliness of updates (100% hygiene target).
• Quality and punctuality of reports/dashboards shared with management.
• Improvement in ISR/CSR follow-up compliance.
• Number of marketing-driven calls/demos successfully supported.
• Overall efficiency of sales process coordination.

Candidate Persona

• A detail-oriented professional who enjoys managing processes, data, and reporting.
• Strong multitasker with ability to coordinate across teams.
• Proactive and dependable, ensuring the sales team stays organized and on track.
• Confident enough to interact with clients when required, but primarily focused on enabling the sales function.

Job Type: Full-time

Pay: ₹45,000.00 - ₹60,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• CRM software: 2 years (Preferred)
• Sales Coordination: 2 years (Preferred)

Work Location: In person