Sales Associate

Sales Associate – Home Appliances & Grooming / Lighting & Home Automation
(Number of openings: 3 – Two Females ( For Home Appliances & Grooming as well as Lighting & Home Automation products), One Male ( For Lighting & Home Automation products).

Compensation

• Fixed monthly salary: ₹12,000 to ₹17,000
• Incentives/commission: Based on monthly performance and business target achievement.
• Training provided on product range and usage.

Role Overview

As a Sales Associate, you will be responsible for driving both B2C (Business-to-Consumer) and B2B (Business-to-Business) sales of KAFF-branded home appliances (chimneys, gas stoves, coffee makers and other kitchen/home appliances) and grooming products (hair dryers, trimmers) and/or lighting and home automation solutions. You will engage with retail customers as well as business clients (dealers, retailers, project/developer accounts), demonstrate product value, close sales, meet monthly business targets, and build long-term relationships. A training program on the product features and usage will be provided.

Key Responsibilities :

• Generate sales leads through walk-in customers, calls/referrals (B2C) and through business clients (dealers, retailers, corporate/project) (B2B).
• Engage with customers and business clients to understand their needs in home appliances, grooming or lighting/automation, ask probing questions, and recommend appropriate solutions.
• Demonstrate the features and benefits of the products: e.g., chimneys, gas stoves, coffee makers, hair dryers, trimmers; for lighting/home automation: smart lighting, control systems, home automation modules.
• Present product solutions, provide quotations, negotiate and close sales with both end-users and business accounts.
• Manage the full sales cycle: lead generation → product demo → proposal/quotation → negotiation → closure → follow-up (installation/after-sales where needed).
• Meet or exceed assigned monthly targets (units sold, revenue achieved, new business accounts added).
• Maintain accurate records of leads, prospects, clients, quotations and orders in the CRM or sales log, and report regularly to the Sales Manager.
• Build and maintain relationships with business clients (dealers, retailers, architects/contractors for lighting/automation) for account development, repeat business and referrals.
• Assist in showroom or store merchandising: ensure product displays (appliances, grooming products, lighting / smart home exhibits) are maintained, demo units clean, signage/promotions visible.
• Stay updated on product specifications, new launches, pricing, competitive products, market trends.
• Provide excellent customer service: respond to queries/objections, coordinate installation or demo hand-over, ensure customer satisfaction.
• Participate in training sessions: product workshops, sales skill development, team meetings.
• Feedback from the field: gather customer insights, competitor intelligence, market demands, and propose improvements or opportunities to the management.
• Adhere to company policies, ethical selling practices, and maintain professional conduct at all times.
• For the lighting & home automation role: engage with architects, interior designers, contractors, project consultants; prepare solutions and quotations for lighting/smart-home systems; coordinate with technical/installation teams for pre-sales/after-sales support.

Required / Preferred Qualifications & Attributes

• Prior experience in sales of electronics / electrical appliances, home appliances, lighting or home automation is preferred.
• Candidates with an ITI Electrician certificate or a Diploma in Electrical Engineering will be given preference (especially for lighting & home automation roles) due to a technical understanding advantage.
• Good communication and presentation skills, ability to engage with both retail customers and business clients.
• Strong sales mindset: target-driven, self-motivated, able to work independently and within a team.
• Pleasant personality & professional demeanour.
• Basic computer literacy (CRM/data-entry, MS Office) preferred.
• Willingness to learn and attend training on product features, benefits and applications.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹17,000.00 per month

Ability to commute/relocate:

• Khandagiri, Bhubaneswar, Orissa: Reliably commute or planning to relocate before starting work (Required)

Education:

• Diploma (Required)

Work Location: In person