Sales and Marketing Manager

Job Title

Sales & Marketing Manager

Company

Highcrest Trading
(Launching Brand: KeralaChai)

About Us: Highcrest Trading is a premium food and beverage company dedicated to bringing the finest natural flavours directly from the source to the consumer. Our flagship brands include KeralaChai (Premium Tea), KappiCoffee (Authentic Coffee), and ElaichiGold (High-quality Spices). As we prepare to launch our products across the market, we are looking for a dynamic Marketing Manager to lead our expansion in Kerala.

Job Summary

Highcrest Trading is launching KeralaChai, a premium tea powder brand, and is seeking an experienced Sales & Marketing Manager with a strong background in tea powder / FMCG sales. The role is highly target-oriented and focuses on building distribution networks, brand development, and driving retail sales growth across assigned territories.

Key ResponsibilitiesSales & Distribution Development

• Develop and execute sales strategies to achieve primary and secondary sales targets
• Appoint Super Stockists, Distributors, and Sub-distributors in assigned regions
• Expand market reach by onboarding retailers, wholesalers, and institutional buyers
• Monitor distributor performance and ensure target achievement

Retail & Market Expansion

• Drive retail sales development and improve market penetration
• Plan and execute retail schemes, visibility drives, and in-store promotions
• Ensure product availability, proper placement, and competitive pricing
• Collect market intelligence on competitors, pricing, and consumer preferences

Brand Development & Marketing

• Lead brand-building activities for KeralaChai
• Coordinate ATL/BTL activities such as dealer meets, tasting programs, roadshows, and exhibitions
• Work closely with marketing teams on packaging, promotions, and communication strategies
• Strengthen brand visibility across retail outlets and trade channels

Team & Channel Management

• Recruit, train, and manage sales executives and field staff
• Guide and motivate the sales team to achieve individual and team targets
• Conduct regular market visits and performance reviews

Reporting & Planning

• Prepare sales forecasts, MIS reports, and market analysis
• Track sales performance against targets and implement corrective actions
• Ensure timely collections and credit control through distributors

Candidate Requirements

• Minimum 5–10 years of experience in tea powder / FMCG sales, preferably in South India
• Proven experience in super stockist and distributor appointment
• Strong understanding of tea trade, retail dynamics, and distribution channels
• Excellent leadership, negotiation, and communication skills
• Willingness to travel extensively
• Result-oriented mindset with strong execution capabilities

Preferred Qualifications

• MBA / Graduate with specialization in Sales & Marketing
• Experience in launching or scaling a new FMCG brand
• Existing distributor or trade network is an added advantage

Compensation & Benefits

• Competitive fixed salary (based on experience)
• Attractive performance-based incentives linked to sales targets
• Travel allowance and other statutory benefits
• Opportunity to be part of a new brand launch with high growth potential

How to Apply: Interested candidates, please send your updated CV and a brief cover letter to: Email: keralachai.in@gmail.com , info@keralachai.in WhatsApp/Call: 8848475797 Website: www.keralachai.in

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• performance based Incentives

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Work Location: In person