Sales and Business Development Manager

Skills:

Sales and Business Development Manager

Education

• Bachelors Degree
• MBA in Sales/Marketing/Healthcare is preferred
  

Experience

• 515 years of experience in healthcare sales, corporate hospital or specialty care
• Proven track record in referral network building and territory development
• Prior exposure to promoting elective surgeries or specialty treatments (like LASIK, ENT, or Cochlear implants) is a plus.
  

Skills

• Excellent relationship-building and negotiation skills
• Strong understanding of Mumbais medical referral ecosystem
• Comfortable with CRM systems, digital lead tools, and field reporting
• Highly self-driven, with strong planning and time management
  

• Focused Promotion of Key Surgical Offerings
• Lead all on-ground promotion and outreach for:
• LASIK (Laser Vision Correction)
• Cataract Surgeries
• ENT Procedures (sinus surgeries, tympanoplasty, tonsillectomy, etc.)
• Cochlear Implant Programs
• Work closely with the concerned surgical teams and heads of department to understand core value propositions, technology differentiators, and patient pathways.
• Doctor Relationship & Referral Development
• Build strong relationships with General physicians, Optometrists, Ophthalmologists, ENT specialists, audiologists, paediatricians and other specialists who can refer cases.
• Conduct structured field visits to map referral influencers and collaborate with them through:
• In-clinic meetings
• Focused CMEs and knowledge sessions
• Relationship-building activities and service updates
• Track referral performance per doctor and territory and ensure smooth conversion of referred patients to surgeries.
• Community Outreach & Activation
• Plan and execute localized health awareness campaigns, especially around vision and hearing health.
• Partner with:
• RWAs, senior citizen groups, schools (for pediatric ENT & cochlear implants)
• Local health kiosks and wellness aggregators
• Community leaders in identified territories
• Conduct and support Eye and ENT screening camps, pre-op counseling sessions, and awareness drives in collaboration with internal teams.
• Digital Activation & Campaign Alignment
• Coordinate with the Digital Marketing Team to:
• Run geo-targeted campaigns for LASIK, Cataract, ENT, and Cochlear surgeries
• Share on-ground insights to sharpen targeting and messaging
• Ensure real-time follow-up on inbound leads and digital enquiries
• Suggest ideas for SMS, WhatsApp, and social media creatives based on patient FAQs and objections gathered from fieldwork.
• Business Development & Expansion
• Prepare and implement catchment-wise market development plans, starting with South Mumbai and expanding to:
• Ghatkopar
• Chembur
• Worli
• Andheri
• Santa Cruz
• Bandra
• Benchmark local competition, identify service gaps, and tap into under-penetrated localities.
• Internal Collaboration & Reporting
• Coordinate closely with:
• Clinical teams for patient education and consultation scheduling
• Operations team for surgery slot management
• Finance for package-related clarity and affordability offerings
• Maintain structured CRM and MIS reports for:
• Lead tracking
• Source-wise performance
• Revenue contribution
• Conversion ratios
  

• Contact details:
• Relevant Experience ( in LASIK, ENT, or Cochlear implants):
• Current CTC:
• Notice period: