Saleforce Marketing Automation Specialist

About the Role and Team

The Knot Worldwide is looking for a passionate Marketing CRM Automation and Salesforce Marketing Cloud Expert who will be at the heart of creating and executing dynamic customer journeys, campaigns, and best in class automation across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop email, push notifications, In-app modal and SMS templates and messages, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications.

This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys for our couples to guide their wedding planning experience with TKWW.

Responsibilities :

• Building and managing exciting customer journeys, email, push, SMS and in-app campaigns and automations with Salesforce Marketing Cloud (think Journey Builder, Automation Studio, Email Studio, Data Extensions, Query Segmentation and AMPScript for personalization).
• A/B testing complex personalized CRM programs, triggers and journeys
• Deep understanding of customer data, tables and data extensions to easily enable and execute highly complex campaigns.
• Analyzing customer data from a variety of data table sources to create targeted segmentation and smart campaign strategies.
• Partnering with CRM campaign strategy managers to brainstorm, build and bring to life data-driven CRM campaigns and triggers.
• Building and executing personalized customer engagement CRM campaigns and automating them for maximum impact.
• Sharing your Salesforce Marketing Cloud expertise with the team and supporting campaigns across various business units.
• Keeping up with the latest and greatest in salesforce marketing cloud and SMS technology, and suggesting how we can improve and innovate internally.
• Setting up performance reports to track how well channels, campaigns, customer groups, and segments are performing.
• Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life.

Successful Candidates have:

• You're a Salesforce Marketing Cloud whiz, with solid experience in Journey Builder, Automation Studio, SQL, AMPScript, HTML/CSS and Email Studio.
• Bonus points if you're familiar with tools like Power BI, Alteryx, ERP, CRM systems, and data warehouses.
• Well-versed in all aspects of business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.
• Experience managing large-scale projects
• Experience using Salesforce Marketing Cloud (preferred)
• Expertise in email best practices, deliverability and CAN-SPAM regulations
• Experience with A/B testing methodologies
• Must exhibit strong verbal, interpersonal, and written communication skills
• Excellent team player with strong collaborative skills with the ability to work cross-functionally
• Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment
• Fluency in English is essential willingness to work with US based teams/hours
• Min 8 years experience in CRM marketing automation/campaign execution in building, testing and deploying email, push notifications, SMS, and In-app marketing
• Min 3-5 years of Salesforce Marketing Cloud experience expert in Journey Builder, Automation Studio, SQL, AMPScript, HTML, SCSS and Email Studio.