Rural Sales Strategy

Job Description

Job Description Roles & Responsibilities : Identification of Potential : Analysis of KIN Network coverage & TIV sales data Identifying untapped cities / towns / talukas / villages – having high potential, Significant TIV volume but No KIN network available, no near future plans Customer demographic should be matching with KIN customer profile Business Plan Formation Preparation of annual business plans, target volume & key strategy / activities to achieve the BP Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve Micro and Macro economics of Rural, GTM strategy Strategic Tie-ups & BTL Events Tie-up with leading financiers for rural markets – MMFSL, NBFCs or any other local financier Tie-up with Village Level Entrepreneurs / CSC etc. BTL Activities : Showroom on Wheels Hyperlocal activities : To boost digital leads Preparing Budgets for year and monitoring utilization on monthly basis Support to Regional team in achieving KPIs Inter-deptt. coordination : Marketing, Training, DD, Finance Super KEC Project : Identification & finalization of Super-KEC requirement – Dealer-wise region-wise Recruitment of manpower as per requirement & Area allocation Training of manpower on KIN systems & processes Monthly target rolling for Super KECs for Bookings & Retails Daily performance monitoring, weekly review for non-performers / low performers Reward & Recognition of manpower, highlighting Top performers, recognition by management Super KEC Skill Contest to identify the top talents, Recognition & Rewards Service Camps : Planning service camps in non-covered cities / towns & areas, with help of AFS team Pre-appointment from customers, fixing a day in week / month to conduct camps to have uniformity Conducting camps as per plan to service customers’ cars, which are far from main dealer cities, building customer confidence Qualification B.Tech / MBA Skill Set Communication, inter-personal, relationship building, networking Should have worked in Rural Sales in any of the 4-wheeler Auto-OEM Should have good understanding of Rural Areas, customer profiling, Rural business strategy, VLE / CSC tie-ups etc. Skills Required Rural Sales, Rural Finance, Communication & Negotiation Skills Location Gurugram, Haryana, India Posted On 1745828488000 Years Of Experience 12 to 18 years Show more Show less