Retention Marketing Specialist - Job Description Job Title: Retention Marketing Specialist Experience: 1-3 years Location: Hyderabad Brand: Nobero (A TMRW House of Brands Company) About Nobero: Nobero is India's trendsetting fashleisure brand, where global fashion meets conscious comfort. Designed for Gen Z and Millennials, we offer minimalistic silhouettes, pre-order drops, and zero-waste production - all rooted in sustainability and self-expression. As we scale our D2C and app presence, we're building a retention engine that speaks directly to our community. Join us to shape the next wave of loyal, style-forward customers. Role Overview We're looking for a Retention Marketing Specialist to amplify customer lifetime value and loyalty across channels - with a strong focus on email, WhatsApp, push notifications, SMS, and in-app journeys. You'll help design scalable retention strategies, lead marketing automation initiatives, and act as a support backbone for our existing retention lead - especially during launch cycles and periods of high demand. This role is both strategic and execution-focused, perfect for someone eager to work across data, content, and customer experience in a fast-paced D2C environment. Key Responsibilities - Plan, execute, and optimize retention campaigns across email, WhatsApp, SMS, push, and mobile app notifications - Create and manage automated flows for onboarding, cart abandonment, reactivation, app engagement, and more - Build audience segments using behavioral and transactional data to personalize messaging - Support campaign testing: A/B tests, send-time optimization, content variations - Monitor campaign performance and channel KPIs; translate insights into actions - Collaborate with design, product, and tech to deliver seamless omnichannel communication - Serve as secondary owner of retention operations, offering coverage during lead's unavailability and contributing fresh strategic input Requirements - 1-3 years of hands-on experience in retention marketing, ideally in D2C/e-commerce - Strong command over tools like MoEngage, CleverTap, Contlo, or similar platforms - Experience building campaigns across email, SMS, WhatsApp, push, and in-app - Solid grasp of segmentation, personalization, and lifecycle automation - Analytical mindset - confident using data to drive campaign planning and iteration - Clear communication skills with an eye for persuasive, brand-aligned messaging Bonus Skills - Background in fashion, lifestyle, or youth-oriented consumer brands - Creative thinker with an instinct for trends and community-building - Familiarity with mobile app engagement strategies and retention benchmarks Why Join Nobero? - Join a fast-growing, sustainability-first D2C brand - Work in a young, collaborative team shaping India's fashleisure culture - Play a key role in mobile app retention strategy from Day 1 - Grow in a space where ideas, experimentation, and autonomy are encouraged Apply now Be a part of a team that's rethinking everyday fashion - and building lasting customer relationships while doing it. Show more Show less