Retail Marketing Specialist

About the role

We’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you.

What you’ll do (Key Responsibilities):

• Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a great customer experience.
• Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events.
• Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive décor.
• Drive dealer coordination for all BTL activities, ensuring smooth execution and timely rollouts at showroom level.
• Build and manage local partnerships and collaborations to increase footfall and local awareness.
• Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery.
• Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI.
• Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams.
• Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns.
• Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations.
• Align offline executions with the brand’s social media storytelling to create seamless cross-channel brand experiences.
• Support dealers with clear communication, campaign guidelines, and on-ground execution support.
• Track performance, collect showroom and dealer feedback, and continuously optimise campaign effectiveness.
• Ensure strict adherence to corporate brand guidelines across all local and regional executions.

Who we’re looking for (requirements):

• 3+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail.
• Demonstrable track record of running branding projects across multiple cities/locations.
• Strong vendor management, procurement experience and negotiation skills.
• Excellent project management - plan, budget, and deliver campaigns on time and within quality standards.
• Ability to translate brand strategy into tangible, measurable in-store experiences.
• Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement).
• Network of pan-India vendors/agencies for national and regional rollouts.
• Clear communicator with stakeholder management strength.