Reporting & Insights - Lead

Overview

Responsibilities

• Obtain a functional understanding of the use of Snow’s systems and applications.
• Export, consolidate, and analyze data sets from multiple marketing/database platforms.
• Audit data for consistency, accuracy, completeness, and regulatory adherence.
• Identify key insights and make strategic recommendations based on findings from data analysis.
• Utilize excellent writing skills and independent judgment to condense information quickly and present analysis and conclusions in an efficient, logical manner. Must be able to utilize discretion and judgment and think through the lens of what clients and accounts need.
• Independently produce weekly/monthly/quarterly/EOY & ad hoc reports and dashboards to tell the story of a campaign effectively and efficiently with minimal oversight and errors
• Monitor and track key email marketing metrics including delivery, open rates, click rates, conversion, and opt-outs.
• Generate insightful visualizations to depict trends in data and inform recommendations.
• Demonstrate a holistic understanding of both multi- and omnichannel marketing strategies by guiding their implementation to optimize engagement and increase audience retention.
• Partner with key internal stakeholders, including account services, event management, call centers, digital, technology solutions, and database management to design and implement measurement plans for direct-to-patient marketing programs.
• Independently prepare for, run and present all client work within the analytics umbrella.
• Consistently and confidently interact with clients and advise them, while keeping manager informed before and afterward.
• While keeping supervisor informed, drive timelines and next steps with account team, project management team, and shared services team, operating with a full understanding of the project.
• Own and understand client and patient-specific insights, wants, and needs and incorporate them into briefs and client work with little to no coaching and supervision while keeping supervisor informed.
• Develop company benchmark goals and case studies.
• Provide technical guidance to Senior Marketing Analytics Managers I and II and Marketing Analytics Managers
• Regularly provide solutions to manager, teammates, and clients
• Collaborate positively with clients and teammates