Regional Sales Manager

Job Description

ROLES & RESPONSIBILITIES:- 1.MAIN FUNCTIONS – a. Achieving 100% business against targets in pairs & T.O in each store . b. keeping all expenses in control. within prescribed parameters. c. Maintain the customer service to the standards of retail industry & customer satisfaction. d. maintain all merchandise in GOOD AND salable condition IN ALL STORES e. maintain furniture & fixtures in excellent condition conform to retail standards. f. Safeguarding company’s assets & interests. g. ensuring effective execution of company policies & practices. h. profit orient expansion in suitable / UNREPRESENTED market . I. DEVELOPING PEOPLE FOR FUTURE RESPONSIBILITIES. j. ADMINISTRATIVE CONTOLL AT STORE LEVEL. 2) STRATEGY. A. Sales growth through existing stores. b. by expansion in unrepresented areas where there is potential for THE brand to perform. C. Growth through FOCO stores by roping in more investors by presenting business PLAN AND policy. D. USING CRM DATA TO CONTACT CUSTOMERS & BOOKING ONLINE ORDERS/DOOR DELIVERY. CONDUCTING EXIBISION CUM SALES AT APARTMENTS. TYING UP WITH CHEMISTS FOR THE SALE OF ORTHO SLIPPERS. E. VISITING FACTORIES/OFFICES/BANKS/SCHOOLS TO PROCURE SMALL BULK BUSINESS AND SCHOOL UNIFORM SHOES AND SOCKS BUSINESS. F. SHARING AND DELEGATING THE RESPONSIBILITY TO ASM’S & STORE PERSONNEL IN PLANNING AND EXECUTION OF BUSINESS PLAN. DOOR DELIVERY BULK ORDER DELIVERY AND PAYMENT. G. IDENTIFYING THE POTENTIAL IN THE TEAM AND ASSIGN JOB AS PER THE CAPABILIES & PREPARE THE TEAM FOR SHOULDERING THE ADDITIONAL RESPONSIBILITIES AND MAKING THEM FUTURE READY. H. IDENTIFYING THE NONPERFORMERS IN TIME AND REPLACE THEM WITH FRESH BLOOD TO GIVE NEW LEASE OF LIFE TO STORE. I. PREPARING & TRAINING THE POTENTIAL CANDIDATE AS SECOND IN COMMAND TO STEP IN TO SENIORS SHOES WHEN OPPORTUNITY ARISES. J. CONSTANTLY TRAINING ASM’S AND STORE PERSONNEL IN THE LATEST DEVELOPMENT IN RETAIL SECTOR, I:E, BRAND IMAGE.BOOKING OF ONLINE ORDERS. PREPARE STAFF FOR DOOR DELIVERIES. K. CO ORDINATE WITH ALL THE DEPARTMENTS FOR TIMELY SETTLEMENT OF ISSUES WHICH CROPS UP TIME TO TIME SO AS TO MAINTAIN THE STEADY BUSINESS. (ISSUES WHICH HAVE NOT RESOLVED IN TIME WILL HAMPER THE GROWTH OF BUSINESS) 3) SCOPE OF AUTHORITY – A. recommend transfers. disciplinary action of store personnel in accordance with company policy B. Assign specific working program to store manager during visit. C. check quality of merchandise. analyze sale and take action for clearance of slow sellers. D. regroup of merchandise. advise transfer of merchandise as required. redo norms as per season. E. Selecting suitable candidates and training and induction of personnel in to store. F.RENEGOTIATION OF RENTALS TO KEEP THE OCCUPANCY COST WITHIN THE PARAMETERS . g. SELECTING THE SUITABLE PLACE IN THE MARKET AND NEGOTIATE RENT WITH LAND LORDS FOR EXPANSION. H. NEGOTIATING WITH INVESTORS AND APPOINT AS FOCO FRANCHISEE ON THE TERMS SET BY THE COMPANY. I. SELECTING CANDIDATES FOR THE POST OF MANAGERS AND STAFF FOR THE STORES AND TRAIN THEM AS PER THE SCHEDULE AND POST THEM IN STORE AS REQUIRED. K. RECOMMEND FOR RENOVATION OF STORE / RELOCATION OF STORES. 4.MANAGEMENT TOOLS FOR REVIEW – A. Store daily mirror, prosperity card, area performance/prosperity card/ regions prosperity card. B.MULTIPLE BILLING/TICKET SIZE, WALKINS TO STORE AND CONVERSION RATE. C. STORE FROFITABILITY ANALYSIS. BRAND WISE CONTRIBUTION, STOCKS AND SALE. D. STORE SHOP SOILED, CUSTOMER CALIMS & DISCOUNT, REDUCTION. E..RETAIL CALENDER AND EVENTS, FESTIVALS. MARRIAGES, SCHOOL SEASON & bulk business to institutions. F. TRAVELING AND WORKING PROGRAMS to ASM’s F. STORE OPERATIONAL MANNUAL, TRAINING PORTALS, ONLINE PORTALS, G. STATUTARY COMPLIANCE. LOCAL LABOR ACT & MINIMUM WAGES ACT, MUNICIPAL BY LAWS. 5) SPECIFIC / CHALLENGING TASKS – A. ACHIEVING THE TARGET OF 28 Cr.in Financial year 2021 -22, B. KEEPING THE CONTROLS ON FIXED EXPENSES, OCCUPANCY COST <12%. c. HR COST < 8%, D.ELECTRICITY 1.5%. E..DISCOUNT < 6% F. FINDING RIGHT LOCATION FOR EXPANSION / RELOCATION OF NON PERFORMING STORE/RENEWING LEASE OF VIABLE STORES WITHIN THE PARAMETER TO RESTRICTING OCCUPANCY COST <12% , G. FINDING THE RIGHT PERSONNEL FOR RECRUITMENT OF STORE MANAGER’S POST & TRAINING THEM FOR THE JOB AND HAND OVER THE CHARGE OF THE STORE TO SUITABLE CANDIDATE WITH PROPER PI AND DOCUMENTATION i:e.PROTOCOLS , SERVICE AGREEMENT ETC, Show more Show less