Regional Sales Manager

#Hiring!

Role - #regionalsalesmanager

Location - #noida

Industry - #fmcg

Experience - 10 to 15 Years.

Education - #graduate

#Hiring for a leading manufacturer of packaged snacks in India.

Responsibilities

• Responsible for sales planning, market execution, regional resource 

engagement, regional revenue targets & regional sales productivity objectives.

• Responsible for achieving revenue targets for the regionmonthly/quarterly & yearly basis.

• Responsible for all brand strategies & market execution 

plans.

• Responsible for the appointment of sub DB's, super stockists, 

anchor distributors and their engagement to mitigate 

possible attrition.

• Responsible for all trade marketing schemes, loyalty 

programs in alignment with the National trade marketing 

manager & commercial head.

• Responsible for on-the-job Training & development of Sales 

officers. Area sales managers besides ISR's & PSR's to deliver 

the targeted productive calls & sales productivity numbers.

• Responsible for tracking & monitoring competitive activities 

and taking appropriate action steps through the respective 

functional heads to counter them.

• Responsible & creation of annual business plan.

• Responsible for sales automation of the region.

• Ensure accurate SKU wise sales forecasting for the region 

based on sound analysis and support the supply chain team 

for correct planning.

Distribution 

Management

• Achieve numeric and weighted distribution objectives 

through stable trade channel partners.

• Review distributors' ROI thereby ensuring healthy earnings 

and achievement of channel margin objectives.

• Ensure hygiene factors i.e. timely claim processing for the 

distributors/CFAs with the help of the Regional Sales team.

• Create urban and rural aggressive rural penetration/ 

coverage plan thereby achieving it through innovative 

distribution models.

• Effectively use merchandising tools in the market and attain 

desired visibility.

• Increase distribution of Rings, Curls, Fritts, Nat khat - ND, WD

Competitor Monitoring

• Continuously monitor competitor activities

• Conduct competitor analysis.

• Keep abreast of market trends.

Sales Development

• Monitor activities and sales promotions on a weekly / 

monthly basis to determine deviations from plans to take 

necessary corrective actions.

• Plan & execute various sales development activities required 

to meet the business objective- stockiest, sub stockiest, 

stabilization.

Reporting

• Report Accurate Timely Information as scheduled and in the 

defined regular format.

• Ensure day to day MIS to the company

People Management

• Hire, train, and appraise sales staff in line with the business 

deliverables.

• Engagement of all ASMs, Sales supervisors, ISRs, PSRs, Super 

Stockists and distributors.

• Manage attrition of all sales resources in the region through 

implementation of effective engagement initiatives.

• Responsible & accountable for development of High potential 

employees in the region

#fmcg #largepack #rsm #regionalsalesmanager #gtm #retailmarket #noida #uttarakhand #up #haryana #punjab #largepackbusiness #regionalsales #areasales #zonalsales #clustersales