Regional Marketing Manager

Important Note : This role is based out of Cali, Colombia.

The incumbent is required be bilingual, having verbal & written fluency in both English & Spanish languages.

A purpose driven role for you

The incumbent will be responsible to devise and implement marketing strategy across regions and build awareness for the product portfolio and achieve defined sales targets

A Day in the life

• Devise annual marketing calendar by studying market, competition and consumer
• Develop brand campaigns across all touchpoints-TV, Print, Radio, OOH, BTL, Events, Retail and Digital
• Spearhead product launches and maintain brand healt
• Manage advertising, media, digital, marketing research agencies to develop and roll out the country-wise marketing plan.
• Identify business needs for engaging the agencies and strive for effective output
• Coordinate with distributor partners to execute media and local level marketing activities
• Successful execution and monitoring of all marketing activities according to annual plan and align for course correction

Academic Qualification & Experience

• Master’s in marketing or MBA
• Bachelor's Degree in Marketing, Business, or a Related Field
• 12-15 years of experience in Mass-media communication development, agency and media management

Technical Skills/Knowledge

Digital Markerting

Events & Media Campaigns

Qualitative Research

Customer Behaviour

Behavioural Skills

• Execution mind-set
• Multi-stakeholder management
• Great organizational and time management abilities

What will it be like to work for Hero

world’s largest

About Hero

world's largest

47 countries

110 million cumulative production

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

VIDA

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.