Regional Marketing Lead

Job Description

Job Title: Regional Marketing Lead Location: Patna Department: Vidyapeeth Business Marketing About the Role: We are looking for a dynamic and result-driven Regional Marketing Lead to join our team in Patna. This role is ideal for professionals passionate about strategic marketing, team leadership, and making a tangible impact in the education space. As a key player in our regional operations, you will drive brand visibility and student engagement through targeted marketing initiatives. Key Responsibilities: 1. Lead, manage, and mentor a high-performing team of marketing professionals. 2. Design and execute region-specific ATL (Above the Line) and BTL (Below the Line) campaigns to enhance brand reach. 3. Build strong collaborations with schools, coaching institutions, and local media agencies for outreach programs and brand activations. 4. Monitor and optimize campaign performance using data-driven insights. 5. Ensure consistent brand messaging and positioning across all channels and activities. 6. Organize and manage offline events, school seminars, and marketing drives to increase brand awareness and admissions. 7. Stay updated with regional market trends, competitor activities, and customer preferences. 8. Foster a collaborative, innovative, and high-energy team culture focused on performance and impact. Minimum Requirements: 1. Minimum 5+ years of experience in the education industry, specifically in marketing roles. 2. Proven track record of successfully leading marketing campaigns and teams. 3. Strong understanding of both ATL & BTL strategies and regional market dynamics. 4. Excellent communication, stakeholder management, and leadership skills. 5. Ability to travel locally as per business requirements. Why Join PW (PhysicsWallah)? 1. Be part of a mission-driven company reshaping education in India. 2. Work with passionate teams and growth-oriented leaders. 3. Opportunity to drive real impact in students’ academic journeys. Show more Show less