Regional Marketing Lead

As a Regional Marketing Lead at Vidyapeeth Business Marketing in Patna, you will play a crucial role in driving brand visibility and student engagement through targeted marketing initiatives in the education space. **Key Responsibilities:** - Lead, manage, and mentor a high-performing team of marketing professionals. - Design and execute region-specific ATL (Above the Line) and BTL (Below the Line) campaigns to enhance brand reach. - Build strong collaborations with schools, coaching institutions, and local media agencies for outreach programs and brand activations. - Monitor and optimize campaign performance using data-driven insights. - Ensure consistent brand messaging and positioning across all channels and activities. - Organize and manage offline events, school seminars, and marketing drives to increase brand awareness and admissions. - Stay updated with regional market trends, competitor activities, and customer preferences. - Foster a collaborative, innovative, and high-energy team culture focused on performance and impact. **Minimum Requirements:** - Minimum 5+ years of experience in the education industry, specifically in marketing roles. - Proven track record of successfully leading marketing campaigns and teams. - Strong understanding of both ATL & BTL strategies and regional market dynamics. - Excellent communication, stakeholder management, and leadership skills. - Ability to travel locally as per business requirements. Join PW (PhysicsWallah) to be part of a mission-driven company reshaping education in India, work with passionate teams and growth-oriented leaders, and have the opportunity to drive real impact in students' academic journeys. As a Regional Marketing Lead at Vidyapeeth Business Marketing in Patna, you will play a crucial role in driving brand visibility and student engagement through targeted marketing initiatives in the education space. **Key Responsibilities:** - Lead, manage, and mentor a high-performing team of marketing professionals. - Design and execute region-specific ATL (Above the Line) and BTL (Below the Line) campaigns to enhance brand reach. - Build strong collaborations with schools, coaching institutions, and local media agencies for outreach programs and brand activations. - Monitor and optimize campaign performance using data-driven insights. - Ensure consistent brand messaging and positioning across all channels and activities. - Organize and manage offline events, school seminars, and marketing drives to increase brand awareness and admissions. - Stay updated with regional market trends, competitor activities, and customer preferences. - Foster a collaborative, innovative, and high-energy team culture focused on performance and impact. **Minimum Requirements:** - Minimum 5+ years of experience in the education industry, specifically in marketing roles. - Proven track record of successfully leading marketing campaigns and teams. - Strong understanding of both ATL & BTL strategies and regional market dynamics. - Excellent communication, stakeholder management, and leadership skills. - Ability to travel locally as per business requirements. Join PW (PhysicsWallah) to be part of a mission-driven company reshaping education in India, work with passionate teams and growth-oriented leaders, and have the opportunity to drive real impact in students' academic journeys.