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Posted:2 weeks ago| Platform: Naukri logo

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Market analysis Email marketing Campaign management Pharma Social media Strategic planning Healthcare Digital marketing Marketing strategy Analytics

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Full Time

Job Description

Summary The Regional Marketing Lead is responsible for developing and executing marketing strategies to promote all Novartis priority brands in Kerala. This role involves close collaboration with various departments to ensure cohesive and compliant marketing efforts. About the Role Key Responsibilities: Strategic Planning: Support by providing inputs for national marketing plans Identify target audiences and create effective local marketing campaigns Collaboration: Work closely with medical, national marketing and other relevant cross functional teams to understand product benefits and risks. Collaborate actively with the marketing team of various TAs to have visibility of national strategy and customize implement according to Kerala state need Coordinate with sales teams to align marketing strategies with sales goals. Campaign Management: Oversee the design and production of local promotional material for Kerala. Coordinate with digital marketing team for campaigns, social media, email marketing etc. Market Analysis: Analyze market trends, competitors, and customer responses to marketing activities. Adjust marketing strategies based on market feedback and performance metrics. Compliance: Ensure all marketing activities adhere to regulatory and ethical standards. Maintain up-to-date knowledge of industry regulations and guidelines. Stakeholder Engagement: Establish and maintain relationships with key stakeholders, including healthcare providers and industry professionals. Present product information to healthcare professionals and sales teams. Role Requirements: Bachelor s degree in pharmacy, Science, or Life Sciences. Master s degree in Pharma or Marketing is preferred. 3-5 years of experience in pharmaceutical marketing, especially in brand and product launches. Proficiency in both English and Malayalam is mandatory. Strong understanding of healthcare sector and marketing strategy. Proven ability to collaborate across functions and influence stakeholders. Desirable Requirements: Experience managing regional marketing campaigns in the pharmaceutical industry. Familiarity with digital tools and analytics platforms for campaign performance tracking.

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NOVARTIS
NOVARTIS
www.novartis.com

Pharmaceutical Manufacturing

Basel Baselstadt

10001 Employees

352 Jobs

    Key People

  • Vas Narasimhan

    CEO

  • Marie-France Tschudin

    President, Innovative Medicines

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