Regional Marketing Lead PW (PhysicsWallah)

5.0 - 9.0 years

0 Lacs

patna, bihar

On-site

As a Regional Marketing Lead at Vidyapeeth Business Marketing in Patna, you will play a pivotal role in driving brand visibility and student engagement through targeted marketing initiatives. Your dynamic and result-driven approach will be instrumental in leading, managing, and mentoring a high-performing team of marketing professionals. By designing and executing region-specific ATL and BTL campaigns, you will enhance brand reach and establish strong collaborations with schools, coaching institutions, and local media agencies for outreach programs and brand activations. Your responsibilities will include monitoring and optimizing campaign performance using data-driven insights, ensuring consistent brand messaging across all channels, and organizing offline events, school seminars, and marketing drives to increase brand awareness and admissions. It is essential to stay updated with regional market trends, competitor activities, and customer preferences while fostering a collaborative, innovative, and high-energy team culture focused on performance and impact. To excel in this role, you should possess a minimum of 5+ years of experience in the education industry, with proven expertise in leading marketing campaigns and teams. A strong understanding of both ATL & BTL strategies, regional market dynamics, excellent communication, stakeholder management, and leadership skills are essential. Additionally, the ability to travel locally as per business requirements is expected. Joining PW (PhysicsWallah) will offer you the opportunity to be part of a mission-driven company reshaping education in India. You will work with passionate teams and growth-oriented leaders, contributing to real impact in students" academic journeys.,

Posted 1 week ago

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