Publisher Manager - Mobile (CPI)

Company Description

Founded in 2023, Sportsdunia is a rapidly growing global sports media platform that provides real-time updates, expert analysis, and exclusive content on football, cricket, basketball, gaming, and esports. With a commitment to transforming sports journalism, we deliver authentic, data-driven news and analysis to sports enthusiasts around the world. Our platform offers live match coverage, including real-time scores, lineups, stats, and more. Whether you're a die-hard fan or a casual follower, we ensure you never miss a moment of the action.

Job Summary:

We’re looking for a Mobile Affiliate Manager to scale user acquisition by recruiting high-quality publishers and optimizing performance campaigns (CPI, CPA, CPE). You’ll own the end-to-end partner lifecycle—from sourcing and onboarding to daily optimization, fraud control, and margin management.

Key KRAs:

• Publisher Acquisition & Onboarding:

  Source, vet, negotiate, and activate new mobile publishers across geos & verticals.

• Campaign Setup & Optimization:

  Configure offers (tracking, caps, targeting), run A/B tests, and drive lower eCPI / higher conversion rates.

• Revenue & Margin Management:

  Hit volume caps while maintaining target margins and ROAS goals.

• Quality & Fraud Control:

  Monitor CTIT anomalies, duplicate installs, device farms; enforce payouts/blocks.

• Analytics & Reporting:

  Maintain daily/weekly performance dashboards; share insights & next actions.

• Process & Compliance:

  Keep documentation, IOs, and policy compliance (store, GDPR/CCPA) tight.

Responsibilities:

• Build a strong pipeline of affiliates: incent, non-incent, SDK networks, DSPs, OEM inventory, offerwalls, social/influencer, web-to-app.
• Own negotiations (payouts, caps, exclusivities, test budgets, KPIs, fraud clauses).
• Set up offers on the tracking platform with correct macros & S2S postbacks; validate install/event fires.
• Create and manage black/whitelists, subID-level optimization, dayparting, geo/device/carrier targeting.
• Monitor funnel metrics (click→install, install→event, D1/D7 retention/ROAS, ARPU, LTV signals).
• Escalate and resolve discrepancies, hold traffic when needed, and manage payout adjustments.
• Coordinate with Finance for invoicing, reconciliations, and timely publisher payments.

What We’re Looking For:

• Experience:

  2–6 years in mobile performance/affiliate role managing

  CPI/CPA/CPE

  at a network, agency, or advertiser.

• Tools (hands-on):

Trackers/Networks:

MMPs:

Fraud/QA:

KPIs & Targets:

• New active publishers onboarded per month
• Daily cap attainment & fill rate by geo
• eCPI / eCPA vs target; gross & net margin %
• Event rate (install→key event), D1/D7 retention or ROAS where applicable
• Fraud rate (invalid/blocked %) and time-to-resolution
• Revenue growth and partner retention

Nice to Have:

• Experience in high-scale verticals (gaming, fintech, e-com, utility, travel).
• Knowledge of SKAdNetwork postbacks and privacy sandbox changes.
• Existing publisher connections.