Public Relations Specialist

Job Title: Team Member - Digital (PR & Corporate Communications)

Department: Marketing, PR & Corporate Communication

Position Grade Range: Basis eligibility and evaluation

Location:

Who we Are?

Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of Indias largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility.

Our success is built on three founding principles:

• Long Term Wealth Creation
• Customer-Centric Approach
• Sustainable Relationships

Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow.

Our recent accolades:

• Great Place to Work Certification (Feb 2024- Feb 2025)
• Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award
• Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall
• Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021
• World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App)

Key Responsibilities:

The Team Member - Digital (PR & Corporate Communications) will be responsible for crafting, executing, and optimizing public relations strategies to strengthen the organization's brand reputation and presence. Further, you will play a pivotal role in media relations, campaign management, event execution, and cross-functional collaboration, contributing directly to brand leadership and public perception.

• Maintain up-to-date contact lists and proactively engage with journalists.
• Work with PR and media agencies on a regular basis, providing briefs, reviewing outputs, and ensuring all deliverables align with company messages and deadlines.
• Write, review, and edit press releases, articles, speeches, and internal content.
• Organize logistics for events such as press conferences and media dinners handling invitations, venue bookings, equipment setup, and on-site coordination.
• Monitor news sources and competitor activity continuously to flag relevant updates and suggest tactical communication adjustments.
• Collect and compile data on PR activities, prepare regular performance reports, and highlight key metrics and areas for improvement.
• Help build crisis communication materials as required, distributing statements and coordinating with media to address sensitive issues promptly.

What makes you a Great Fit?

• Educational Background: Graduate/Postgraduate or Full-time MBA.
• Experience: 3-5 years of experience in PR agency or corporate communications (BFSI sector preferred).
• Skills: Excellent written, verbal, and presentation skills.
• Strong established network with national and regional media and journalists.
• Experience in organizing press events, briefings, and brand campaigns.
• Knowledge of digital PR, social listening, and content marketing trends will be an advantage.
• Ability to foster relationships at all organizational levels and with external partners.

"Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace."