Public Relations Specialist

Job Title:

Location:

Position Summary:

The PR Specialist will manage and execute public relations strategies to enhance the company’s image, increase visibility, and communicate effectively with patients, stakeholders, media, and the public. This role requires strong media relations skills, content creation abilities, and an understanding of healthcare regulations and compliance.

Key Responsibilities:

• Develop and execute PR campaigns aligned with corporate goals and healthcare regulations.
  
• Write and distribute press releases, media advisories, articles, newsletters, and internal communications.
  
• Build and maintain relationships with media outlets, journalists, and industry influencers.
  
• Monitor media coverage, track PR metrics, and prepare performance reports.
  
• Manage crisis communications, including healthcare incidents, recalls, or sensitive patient-related news.
  
• Collaborate with marketing, medical affairs, and social media teams to ensure consistent messaging.
  
• Organize events, health awareness campaigns, and press conferences.
  
• Ensure all communications comply with healthcare regulations (HIPAA, FDA guidelines, etc.).
  
• Support thought leadership initiatives by drafting executive speeches, blogs, and healthcare-related content.
  

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
  
• 2–5 years of PR experience, preferably in healthcare, pharmaceuticals, or life sciences.
  
• Strong understanding of media relations, crisis communication, and corporate communications.
  
• Excellent written and verbal communication skills.
  
• Ability to interpret and communicate complex medical or technical information clearly.
  
• Familiarity with healthcare compliance and regulatory requirements.
  
• Proficiency with PR tools, media monitoring platforms, and social media management.
  
• Strong interpersonal skills and the ability to work in a cross-functional team.
  

Preferred Skills:

• Experience in healthcare content marketing or medical writing.
  
• Event management experience for healthcare campaigns.
  
• Familiarity with patient advocacy or healthcare community engagement.
  

What We Offer:

• Competitive salary and benefits package
  
• Opportunity to work with a leading healthcare brand
  
• Professional development and career growth opportunities