Public Relations Manager

Agency:

Experience Required:

Reports to:

Location:

Role Overview

Public Relations Manager

You will work across accounts — especially in renewable energy, infrastructure, sustainability, and corporate sectors — helping clients build credibility, visibility, and trust.

Key Responsibilities

1. Strategy & PR Planning

• Develop PR and communication strategies aligned to client business goals
• Create messaging frameworks, media positioning, and narrative strategies
• Provide counsel to clients on communication issues & opportunities

2. Media Outreach & Relationship Building

• Build strong relationships with national, regional, and trade journalists
• Pitch compelling story ideas, interviews, and features
• Manage media interactions, briefings, and follow-ups
• Maintain updated media lists & engagement trackers

3. Content Development

• Draft high-impact communication material including:
• press releases
• articles & op-eds
• speeches
• media pitches
• company profiles
• briefing documents
• Simplify complex industry topics into clear, engaging narratives

4. Campaign Execution & Coordination

• Plan and execute PR campaigns, announcements, launches, and media activations
• Work closely with internal account teams and client stakeholders
• Ensure timely delivery and quality control across all outputs

5. Issues & Reputation Management

• Support proactive and reactive communication during sensitive situations
• Monitor media environment and recommend appropriate responses

6. Client Servicing

• Serve as day-to-day PR lead for assigned accounts
• Present plans, reports, and insights to clients
• Maintain strong client relationships and satisfaction

7. Industry Awareness

• Track sector and communication trends
• Identify fresh story angles and visibility opportunities

Key Skills & Competencies

• Strategic Mindset

  — ability to shape client positioning

• Exceptional Writing Ability

  — clarity, tone, storytelling

• Strong Media Relations

  — proven journalist relationships

• Presentation & Communication Skills

• Crisis & Reputation Awareness

• Team Collaboration & Client Handling

energy, sustainability, infrastructure, technology, or corporate sectors

Qualifications

• Bachelor’s/Master’s degree in Public Relations, Journalism, Communications, Marketing, or related field
• Minimum

  4-5 years’ PR experience — agency experience preferred

• Demonstrated success in media engagement & content development

Success Metrics

• Quality & frequency of earned media coverage
• Client satisfaction & account growth
• Quality & impact of content developed
• Share of voice & brand positioning improvements

Why Work With Us?

• Partner with high-growth brands & visionary leaders
• Opportunity to shape strategic narratives
• Collaborative & growth-focused agency environment
• Exposure to cross-sector PR mandates

How to Apply

Amritha@kriticaledge.com