Public Relations Executive

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Location:

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Experience:

Public Relations Executive

Roles & Responsibilities:

🔹 Public Relations Responsibilities:

• Develop and execute PR strategies to strengthen brand identity and visibility.
• Build and maintain strong relationships with lifestyle, interior, and home décor media, influencers, and journalists.
• Draft compelling press releases, articles, and media pitches aligned with brand voice.
• Coordinate interviews, media interactions, and press events to generate brand buzz.
• Monitor media coverage and industry trends; identify opportunities for proactive storytelling.
• Assist in managing brand reputation and handling crisis communication, if required.
• Work closely with internal teams to align messaging and content with overall marketing efforts.

🔹 Business Development (Lead Generation) Responsibilities:

• Identify potential clients through research, networking, social media, or events.
• Generate high-quality leads for the design/sales team.
• Maintain an organized lead tracker with timely follow-ups and handovers.

• Earn attractive perks/incentives for every lead that results in a successful project/client closure.

• Collaborate with the marketing and design teams to support lead conversion efforts.

Requirements:

• Bachelor’s degree in Public Relations, Journalism, Mass Communication, or a related field.
• Minimum 2 years of relevant experience in PR or communications, preferably with an interior design, home décor, or lifestyle brand.
• Strong communication, writing, and media relations skills.
• Basic knowledge of business outreach or prior experience in lead generation is a plus.
• Ability to manage multiple tasks, deadlines, and work both independently and as part of a team.
• Familiarity with digital PR and social media platforms is advantageous.

Skills Required:

• Excellent written and verbal communication
• Media networking and relationship building
• Creative storytelling and campaign planning
• Lead generation and client outreach mindset
• Basic project coordination and reporting skills
• Proficiency in MS Office and relevant PR tools