Public Relations Manager

Location

Department

Experience

Industry Focus

Weekoffs:

Job Overview

PR Manager

Roles & Responsibilities

Public Relations

• Develop and implement strategic PR plans to achieve client branding and visibility goals.
• Cultivate and maintain strong relationships with key media outlets, journalists, and influencers in the lifestyle and home interiors industries.
• Create compelling press releases, articles, and media pitches that resonate with target audiences.
• Coordinate media opportunities, interviews, and press events to maximize coverage and visibility.
• Monitor media coverage and industry trends to identify proactive PR opportunities.
• Manage crisis communications and mitigate negative publicity effectively.
• Measure and report on PR campaign results and adjust strategies accordingly.
• Collaborate closely with clients and internal teams to ensure PR strategies align with overall business goals.

Business Development

• Identify, pitch, and onboard new clients for PR services.
• Attend industry events, exhibitions, and networking forums to generate leads.
• Create tailored proposals and presentations to convert prospects.
• Maintain a pipeline of potential clients and regularly follow up to close deals.
• Work in coordination with the leadership team to define BD targets.

• Incentive/Commission

  : Business development efforts will be compensated through a

  performance-based commission structure

  over and above the fixed salary. Details to be shared during the interview.

Requirements

• Bachelor’s or Master's degree in Mass Communication, Journalism, Public Relations, or related field (Master’s degree preferred).
• Minimum of 5 years of experience in PR, preferably with a focus on lifestyle and/or home interiors brands.
• Proven track record of successful PR campaigns and media placements.
• Strong network of media contacts in the lifestyle/home interiors space.
• Experience with digital PR and social media strategies is a plus.
• Prior experience in business development, client acquisition, or sales (preferred but not mandatory).

Skills

• Excellent interpersonal and communication skills.
• Strong writing, editing, and presentation capabilities.
• Strategic thinker with creative problem-solving abilities.
• Strong project management and multitasking abilities.
• Ability to work independently and collaboratively.
• Proficiency in Microsoft Office Suite and PR tools/software.