Programmatic Manager

Programmatic Manager

Key Responsibilities

• Campaign Management:

• Plan, execute, and optimize programmatic campaigns across DSPs (DV360, The Trade Desk, Amazon DSP, etc.) to achieve client KPIs such as reach, efficiency, and ROI.

• Strategy & Planning:

• Develop holistic programmatic media strategies, including audience segmentation, targeting, bidding approaches, and inventory selection.

• Client Management:

• Serve as the primary point of contact for clients on all programmatic initiatives—presenting performance reviews, optimization strategies, and innovation opportunities.

• Team Leadership:

• Supervise and mentor junior traders/executives, ensuring operational excellence and professional development within the team.

• Data & Insights:

• Translate campaign data into actionable insights, generate reports, and provide strategic recommendations for future planning.

• Cross-functional Collaboration:

• Work closely with planning, creative, analytics, and tech teams to deliver integrated and data-led media solutions.

• Innovation:

• Stay up to date with industry trends, emerging technologies, and programmatic advancements; proactively identify opportunities to test new formats, data partners, and tools.

Key Skills & Competencies

• Strong knowledge of

  programmatic platforms

  (DV360, TTD, Xandr, Yahoo DSP, etc.)
• Understanding of

  DMPs, SSPs, ad servers

  , and

  data-driven targeting

• Experience managing

  performance and brand campaigns

  across multiple objectives
• Strong analytical and quantitative skills with proficiency in Excel and reporting tools
• Excellent communication and presentation skills
• Team player with leadership capabilities and stakeholder management experience

Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, or related field

• 4–5 years

  of experience in programmatic buying and strategy (agency background preferred)
• Hands-on experience with at least one enterprise-level DSP
• Exposure to

  PMPs, PG deals, and open exchange buys

• Familiarity with

  ad verification, measurement, and attribution tools

  (MOAT, IAS, Nielsen, etc.)