Programmatic Executive

Programmatic Executive

2 years of experience

Key Responsibilities

• Support the end-to-end trafficking and setup of programmatic campaigns across RTB and DSP platforms according to defined campaign specifications.
• Execute campaign optimizations to improve performance against key KPIs such as delivery, viewability, clicks, and conversions.
• Monitor campaign pacing and delivery, troubleshooting issues and escalating where necessary to ensure campaign success.
• Prepare accurate and timely performance reporting (daily/weekly/monthly) using dashboards and analytics tools.
• Collaborate closely with internal stakeholders including Programmatic Managers, Analytics, and Client Servicing teams to ensure alignment on campaign goals and delivery expectations.
• Maintain campaign documentation, trafficking & QA sheets with a high degree of accuracy.
• Validate tags, creatives, audience segments, and tracking pixels to ensure proper implementation and measurement.
• Assist in QA processes for campaign setup, including creative and tracking validations.
• Help build and maintain internal reporting templates and tools to standardize insights and performance tracking.
  

Knowledge & Experience Requirements

• Up to 2 years of experience in digital advertising with exposure to programmatic/display media operations.
• Basic understanding of programmatic ecosystem components such as DSPs, RTB, ad servers, and campaign logic.
• Familiarity with campaign trafficking, creative management, pixels/tags, and reporting workflows.
• Strong numerical aptitude and attention to detail.
• Competent in Excel with ability to organize and interpret data effectively.
• Ability to learn quickly, follow defined processes, and execute tasks with a high degree of accuracy.
• Strong internal communication skills with an emphasis on collaboration and coordination with cross-functional teams.
• Structured, organized, and comfortable working in a fast-paced, deadline-driven environment.
  

Additional Information