Programmatic Executive

1 - 4 years

4 - 8 Lacs

Posted:3 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Assembly is looking for a Display & Programmatic Specialist to bolster our Programmatic Display team
  • The Display & Programmatic Specialist will be responsible for reviewing, analyzing and activating biddable media, based on insightful data, and business objectives
  • Our approach to programmatic media is grounded in analytics, and our programmatic team does not exist in a silo because they are active and embedded parts our media teams, this position works very closely with Strategists and Planners t o ensure our approaches are integrated, consistent and set up to drive business results for our clients
  • The right candidate will be a self-starter, results-driven, detail and numbers-oriented individual who can solve problems creatively
  • This person will have legs to grow the Display and programmatic team and practice in our Bangalore office to absorb wider global initiatives

Responsibilities

  • Support c ampaign set-up of programmatic buys in DSPs (DV360 / TTD) , assisting team to manage daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s)
  • Contribute to clients business growth by identifying new opportunities through deep analysis of reporting and data .
  • Support account team in delivering audience and optimizations insights at agreed-upon cadence .
  • Deliver insight into the implications of campaign constraints, such as ramp-up time, scale , creative performance .
  • Develop and m aintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools .
  • Troubleshoot issues on all pre-production and live campaigns .
  • Support and oversee campaign QA process .
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performanc e .

Required Skills

  • 3-5 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations .
  • E xperience with DSP platforms (self-managed) DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu , Beeswax .
  • DCO execution experience
  • Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
  • U nderstanding of ad-server or ad-operations technologies (e.g., Doubleclick , AdForms )
  • Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers .

Benefits

  • Annual Leave in number of 20 allotted to all employees beginning of every calendar year.
  • Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
  • Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
  • Dedicated L&D Budget for all Teams to upskill & get certified
  • All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
  • Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
  • Monthly Cross Team Lunch
  • Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

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Assembly Global

Marketing Technology

Chicago

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