56 Ctv Jobs

We are looking for a motivated and detail-oriented Sales Development Intern to support our global lead generation efforts. This role is ideal for someone early in their career who wants to gain hands-on experience in sales development, research, and global prospecting within the ad tech and media industry. As an intern, you will assist the Sales Development team in researching accounts, organizing data, and supporting outreach initiatives across North America, EMEA, and APAC. What will you do Conduct market and account research to identify potential leads. Build and update prospect lists in CRM and sales tools. Support multi-channel outreach efforts (emails, LinkedIn, events research). Assist in personalizing outreach materials for priority accounts. Track and maintain accurate records of lead data and outreach status. Collaborate with SDRs and Sales teams to ensure smooth handover of qualified leads. Provide feedback and insights on research findings to improve targeting. What will you bring to the team Recent graduate (Business, Marketing, Media, Communications, or related field). Strong research and organizational skills with attention to detail. Excellent written and spoken English. Interest in ad tech, media, or digital marketing. Comfortable with spreadsheets, presentations, and basic CRM tools. Curious, proactive, and eager to learn in a global environment. What We Offer: Hands-on experience in a global sales development function. Exposure to international markets (US, EMEA, APAC). Opportunity to work with leading sales and marketing professionals. A collaborative and supportive environment to learn and grow. Stipend and potential for future opportunities within Teads. As a Teadster, you ll play a critical role in shaping our future success in the region. Here s why Teads stands out: Weve merged two open internet category leaders Outbrain and Teads to create the new Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web. As part of our team, you ll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning. Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role

[{"Designation":null , "Salary":null , "Remote_Job":false , "Posting_Title":"Copywriter" , "Is_Locked":false , "City":"Noida" , "Industry":"Advertising" , "Job_Description":" Job Description- Copywriter COMPANY SUMMARY: Born in India, built for the world Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. Were not just present in global markets were making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu. Recognized as a Great Place to Work for four years in a row and ranked among the Top 100 Companies for Women , we are as invested in building careers as we are in building legacies. At Xapads, we believe great work comes from curious minds and collaborative teams . Youll have the space to experiment, the support of people who value good writing, and the opportunity to work on campaigns that stretch across markets. We celebrate ideas - whether theyre witty, bold, or quietly powerful - and give you the chance to see your words shape conversations in the adtech industry. ABOUT THE ROLE: Words matter. The right headline can spark curiosity, the right caption can drive engagement, and the right story can move markets. At Xapads, our Copywriter is the voice behind these moments. Were looking for a writer who thrives on clarity, creativity, and adaptability. From short-form copy to long-form articles, campaign messaging to thought pieces, your words will shape how Xapads shows up in the industry. At times, youll even write in different voices (yes, ghost mode ) to help ideas travel further. JOB RESPONSIBILITIES: Develop copy for websites, social media posts, campaigns, ads, PR, awards, and case studies. Create content that is clear, simple, and human, making adtech easy to understand. Adapt to different tones and formats whether itcrisp, playful, or professional. Support articles and narratives written in anothervoice(ghost mode). Collaborate with design, social, sales, and ops teams to bring campaigns to life. Keep copy aligned with brand guidelines while ensuring SEO best practices. Simplify complex content without losing impact. Experiment with SEO tools, AI/automation tools, and explore B2B or tech-focused content. QUALIFICATIONS & SKILLS: 2+ years of copywriting experience (agency, digital, or media background preferred). Strong writing and editing skills across short and long formats. Portfolio that shows range social posts, campaigns, storytelling, blogs. Ability to switch tones naturally and write for different contexts. Curiosity about digital advertising and a knack for making the technical relatable. Comfort working in a fast-paced, feedback-driven environment. " , "Work_Experience":null , "Job_Type":"Full time" , "Job_Opening_Name":"Copywriter" , "State":"Uttar Pradesh" , "Country":"India" , "Zip_Code":"201301" , "id":"684741000003738001" , "Publish":true , "Date_Opened":"2025-09-03" , "Keep_on_Career_Site":false}]

About the Role We are looking for a strategic and hands-on Marketing & Media Manager to join Eli Lilly Indiau2019s marketing team. This role sits at the intersection of brand strategy, consumer insight, media planning, and performance marketing, helping shape and scale purposeful campaigns that build both brand equity and business results. The ideal candidate brings a strong foundation in marketing thinking and media planningu2014from understanding consumer journeys and insight mining to designing omnichannel campaigns and driving brand KPIs. You will act as a key collaborator to cross-functional teams, ensuring that our science translates into compelling, compliant storytelling across digital platforms. Key Responsibilities Brand & Marketing Strategy - Translate brand goals into marketing and communication strategies grounded in deep understanding of the consumer & caregiver - Partner to craft big ideas and breakthrough narratives & campaigns that differentiate and drive relevance. - Apply marketing frameworks (e.g. segmentation, brand archetypes, JTBD) to sharpen positioning and messaging. Integrated Campaign Development - Plan and execute full-funnel campaigns across digital and offline touchpoints like print, TV and OOHu2014awareness, education, engagement, and activation. - Bring a channel-first mindset to contentu2014tailoring messaging for offline & digital media be it search, social, video, influencers, CTV, native, and more. - Ensure tight cross-functional alignment across all phases of the patient journey. Media Strategy & Performance Marketing - Own media planning and buying across digital, social, video, search, display, CTV, and content partnerships. - Monitor and optimize performance KPIs (CPV, CTR, ROAS, cost per lead), budget pacing, and platform mix. - Collaborate with agencies and internal analytics to build measurement frameworks and experimentation plans (A/B tests, lift studies, etc.). Stakeholder & Partner Management - Serve as a marketing lead with agency partners, martech platforms, influencers, and internal cross-functional teams (Legal, Med, Regulatory). - Lead internal approvals with clarity and compliance, ensuring timely rollout of campaigns. Digital & Martech Innovation - Champion the use of martech platforms like Sprinklr, Veeva, Salesforce, Google Analytics, and Looker Studio for insight-driven decision making. - Stay ahead of digital trends, from AI-powered personalization to programmatic video, and bring innovative pilots to the table. What We Are Looking For: - 8u201310 years of experience in marketing and media roles, preferably from a blend of advertising & media agency, consumer marketing and digital-first backgrounds (FMCG, healthcare, agency, or new-age D2C). - Solid grounding in marketing strategy, brand storytelling, campaign design, and omnichannel planning. - Proven success in managing large-scale campaigns and optimizing media performance. - Familiarity with regulated marketing environments or willingness to learn and adapt. - Strong communication, collaboration, and project ownership skills. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form () for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lillyu00A0does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. #WeAreLilly

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,600 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact. We stay ahead of what s next, providing fresh insights to spark new ideas. We re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence Overview The Search Agency is looking Programmatic specialist to bolster our Programmatic Display team. The Programmatic specialist will be responsible for reviewing, analyzing and activating biddable media, based on insightful data, and business objectives . Our approach to programmatic media is grounded in analytics, and our programmatic team does not exist in a silo because they are active and embedded parts our media teams, this position works very closely with Strategists and Planners t o ensure our approaches are integrated, consistent and set up to drive business results for our clients. The right candidate will be a self-starter, results-driven, detail and numbers-oriented individual who can solve problems creatively. This person will have legs to grow the programmatic team and practice in our Bangalore office to absorb wider global initiatives. Responsibilities Support c ampaign set-up of programmatic buys in DSPs (DV360 / TTD) , assisting team to manage daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s) Contribute to clients business growth by identifying new opportunities through deep analysis of reporting and data Support account team in delivering audience and optimizations insights at agreed-upon cadence Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance Develop and m aintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools Troubleshoot issues on all pre-production and live campaigns Support and oversee campaign QA process Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performanc e Required Skills 3-5 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations E xperience with DSP platforms (self-managed) DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu , Beeswax DCO execution experience Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals. U nderstanding of ad-server or ad-operations technologies (e.g., Doubleclick ) Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers Benefits Annual Leave in number of 20 allotted to all employees beginning of every calendar year. Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year. Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement Dedicated L&D Budget for all Teams to upskill & get certified All employees are entitled for Group Personal Accident Cover & Life Cover Insurance. Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents) Monthly Cross Team Lunch Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more Equal Opportunities Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Social and Environmental Responsibility At Assembly, we have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisations sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our companys values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees at Assembly demonstrate commitment to sustainability and inclusivity in their actions and behaviors.

Contact customers (agencies, publishers and brand clients) by telephone, email and letter to encourage collection in assigned portfolio Maintain positive relationship with our customers by providing excellent service Maintain notes on follow up and contact within NetSuite (our ERP system) and Salesforce (CRM) Handle cases and Financial Requests relating to customers AR position via Salesforce Send monthly statements to customers Reduce DSO and bad debt expense of assigned portfolio Communication to Sales and Account Managers on status of their accounts Support daily cash applications in NetSuite and investigate unallocated cash receipts to customer accounts Issue reminder and legal notices to customers based on the Credit Control policy Collaborate with Internal Sales, AMs, Finance, Legal and billing teams in order to resolve discrepancies in a timely manner Monitor and report on potential bad debts Determine when accounts should be sent to outside collection agency when all efforts have been exhausted Monthly reporting metrics on performance of portfolio To assist in setting credit limits for new and existing customers where needed Assist with customer credit card matters such as cc charges, refunds, chargebacks Other ad-hoc projects What you ll bring Minimum 3 years experience in an Accounts Receivable / Collections role Ability to adjust priorities quickly under pressure to meet deadlines Flexibility within a constantly changing environment Exceptional interpersonal skills Excellent verbal and written communication skills Ability to cooperate and collaborate effectively with team members Proven results in reducing debtor days Effective communication skills Proactive attitude ability to take initiative to get things done Possess strong Microsoft Excel and IT skills Be motivated with an eye for process improvement Experience working with international companies Experience of working with advertising/marketing agencies would be preferable

Match Teads solutions to clients needs and ensure campaigns meet their KPIs Identify and drive new business opportunities Build, maintain and further develop a strong pipeline Communicate local market insights to internal teams to continuously strengthen our product offering Participate in client meetings and presentations with agencies and advertisers Advise clients on best practices for campaigns on the Teads platform Deliver on sales targets and KPIs Drive growth in existing clients in close collaboration with our Client Service team Demonstrate how Teads global platform can complement and strengthen clients own marketing solutions Your profile Solid sales experience from the media industry preferably with a focus on programmatic advertising A strong network among media agencies Documented experience in sourcing and selling digital advertising products Deep knowledge of digital advertising, including online video, display and CTV Experience in winning and developing larger strategic clients Excellent communication and relationship-building skills Strategic, solution-oriented and self-driven Fluent in English

Match Teads solutions to clients needs and ensure campaigns meet their KPIs Identify and drive new business opportunities Build, maintain and further develop a strong pipeline Communicate local market insights to internal teams to continuously strengthen our product offering Participate in client meetings and presentations with agencies and advertisers Advise clients on best practices for campaigns on the Teads platform Deliver on sales targets and KPIs Drive growth in existing clients in close collaboration with our Client Service team Demonstrate how Teads global platform can complement and strengthen clients own marketing solutions Your profile Solid sales experience from the media industry preferably with a focus on programmatic advertising A strong network among media agencies Documented experience in sourcing and selling digital advertising products Deep knowledge of digital advertising, including online video, display and CTV Experience in winning and developing larger strategic clients Excellent communication and relationship-building skills Strategic, solution-oriented and self-driven Fluent in English

As a candidate for this role, you will be expected to possess good communication skills as you will be interacting directly with clients. This client-facing position is open for night shifts and requires a willingness to relocate to Hyderabad. The work will be conducted from the office, and the notice period for this position ranges from immediate to 30 days. In this role, you will be responsible for handling the international market, with a specific focus on the USA market. Experience in campaign optimization, campaign creation, GAM, CTV, and OTT will be beneficial. Additionally, you will be involved in troubleshooting, TV campaign management, and working on the advertiser side of the business. If you are looking for a challenging opportunity that involves working closely with clients, managing campaigns, and optimizing advertising strategies, this role could be the perfect fit for you.,

About TripleLift Were TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the worlds leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com . The Role As a Campaign Manager, you ll be given the opportunity to ensure all of our campaigns are set up for success. In this role, you ll directly support all demand side operational needs both pre and post-launch. This is an amazing opportunity for junior ad ops professionals looking to grow into internal experts of Triplelift tools, processes and best practices in the areas of operations, optimization, troubleshooting, & analytics. Responsibilities Fully capable and an expert on end to end campaign support - pre-sale RFP feasibility checks, campaign set up, optimization across self-serve (programmatic) and direct (Managed Service) campaigns, pacing, and billing. Responsible for directly supporting Partner Management team and the clients operational needs through the life cycle of a campaign from pre-sale to post-launch. Focused on supporting campaigns from a performance standpoint, having in-depth understanding and knowledge of optimization tactics & best practices for scale/delivery. Troubleshoot campaign and delivery issues and work with solutions teams to solve when necessary. QBR/wrap ups & ad hoc reporting; has a strong pulse of their Book of Business. Combine data analysis and client feedback to create optimization strategies and provide actionable and valuable insights for their PMs/clients. Showcase attention to detail and demonstrate ability in following processes. Able to effectively QA internal and external deliverables, including tag generations, internal and external campaign/creative setup, reporting and client-facing materials. Proactively monitor data to identify liquidity blockers. Work with manager on projects/initiatives outside of account work that support TripleLift goals. Work with product to help define features and drive enhancements. Understands TripleLift capabilities and tech stack to make well informed and smart recommendations. Qualifications 2-3 years of working experience in a programmatic environment (Trading Desk, DSP, SSP etc.) Previous experience trafficking, optimizing and troubleshooting in various DSPs required Outstanding analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment Effective time management skills ability to prioritize and meet deadlines Advanced MS Excel skills Strong quantitative skills and the ability to draw insights from extremely large datasets Ability to thrive in a small, intense, and high growth environment Additional experience in one or more of the below is highly preferred: Experience in CTV end-to-end activation, troubleshooting, and best practices around pricing and setup. Up-to-date on industry news and developments. Experience with audience targeting and concepts around privacy & identity, 3p cookie-less solutions and standardized ID solutions. Experience in Amazon DSP with end-to-end setup, troubleshooting, retail media and Amazon-specific formats. Life at TripleLift At TripleLift, we re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating. Learn more about TripleLift and our culture by visiting our LinkedIn Life page. Establishing People, Culture and Community Initiatives At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging. Privacy Policy Please see our Privacy Policies on our TripleLift and 1plusX websites. TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.

Own andlead the strategy, execution, and optimization of large-scale MobilePerformance campaigns across multiple markets. Driverevenue growth, profitability, and client success with complete P&Lresponsibility for assigned accounts. Leadexecution across premium supply channels such as OEM, Programmatic, P2P SharingApps, Keyboard Apps, & Direct Apps. Define,monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene,Retention). Analyselarge-scale campaign data to identify trends, uncover insights, and implementadvanced optimization strategies. Act as atrusted advisor to clients, presenting insights, recommendations, and growthopportunities at a strategic level. Mentor,manage, and upskill a team of campaign managers, ensuring consistent deliveryexcellence. Collaboratewith sales, supply, data, and product teams to innovate and strengthen theperformance marketing ecosystem. Identifyand onboard new supply opportunities and technologies to future-proofperformance marketing capabilities. Drive process improvements to scaleoperations, ensure campaign hygiene, and enhance client satisfaction.

Serve as the primary point of contact for advertisers, ensuring seamless onboarding, product/feature adoption, and ongoing success with Amazon s media ad products. Act as a strategic consultant, guiding advertisers on best practices for leveraging Amazon s CTV, mobile, and other media solutions to meet their objectives. Develop and execute success plans that align with advertiser goals, ensuring long-term growth and retention. Provide data-driven insights and recommendations to optimize campaign performance and maximize ROI. Partner with sales team to identify expansion opportunities, drive upsell initiatives, and improve advertiser lifetime value. Lead post-campaign analysis and reporting, demonstrating impact and uncovering opportunities for optimization. Collaborate with product and tech teams to enhance automation, measurement, and optimization capabilities for advertisers. Manage cross-functional stakeholder relationships, acting as the bridge between advertisers, internal teams, and external partners. Conduct training sessions and share industry best practices to empower advertisers and enhance their media strategies. Stay ahead of industry trends, proactively advising advertisers on innovations in digital and OTT advertising. MBA Experience in advertising Experience in winning and retaining clients and establishing relationships with partners

Urban Company is a tech-enabled home services marketplace where customers can book a variety of services to be delivered in the comfort of their homes. The company ensures a high quality, standardized, and reliable service experience by closely working with hand-picked service partners and providing them with necessary support. The Marketing/Growth function at Urban Company is responsible for driving the annual operating plan by identifying growth drivers for each business segment. This involves collaborating with internal and external stakeholders to unlock consumer intelligence, develop offerings, plan media campaigns, and implement strategies for sustainable growth. As a Sr. Associate in the GTM team, you will be tasked with owning and delivering growth outcomes for specific business units. This includes engaging with categories to identify growth opportunities, planning media strategies, and staying updated on media consumption trends. You will lead marketing projects, experiment with different approaches, and drive business growth through smart risk-taking and innovation. Key Responsibilities: - Drive Capabilities & Innovation for the function: - Enhance brand visibility through strategic media selection and deployment - Explore new channels to experiment with engaging media content - Focus on driving efficiency and scale for improved bottom-funnel conversion - Understand Business, Category, Consumer: - Gain insights into target audience, products, and services - Participate in consumer immersions and studies to inform strategies - Analyze penetration objectives and marketing impact on consumer behavior - Deployment Strategy: - Utilize historical data to create accurate reach models and performance plans - Define success KPIs and measurement milestones for campaigns - Own deployment planning, execution, and post-campaign analysis Requirements: - Graduation from a Tier 1/2 Institute - 1-3 years of relevant experience in startups, FMCGs, eCommerce brands, or media agencies - Hands-on experience with paid media platforms such as FB Ads, SEM, social media marketing - Strong analytical skills with proficiency in Excel and Google Sheets - Ability to manage stakeholders and collaborate with agencies effectively - Outcome-focused with a customer-first approach to problem-solving Join us at Urban Company and be part of a dynamic team that is dedicated to driving growth, innovation, and delivering exceptional service experiences to our customers.,

Pull and consolidate daily advertising performance data from multiple ad servers and SSP s (e.g., Spring Serve, Publica, IndiCue, Magnite, etc.). Provide clear and concise daily summaries of key performance metrics and highlight any notable trends, anomalies, or areas of concern. Monitor campaign delivery and pacing to ensure alignment with performance goals and budget allocations. Collaborate with internal sellers, strategists, and product team members to ensure campaign insights translate into actionable optimizations. Support the standardization and automation of reporting processes to improve operational efficiency. Maintain familiarity with the latest advertising platforms, tools, and industry trends, and provide input on new technologies or systems that could enhance campaign performance tracking. Assist in the QA of live campaigns to ensure proper setup, tagging, and tracking. Qualifications: 1-3 years of experience in digital advertising operations, campaign management, or a related analytics role. Fluency in CTV video advertising. Strong working knowledge of major advertising platforms (e.g., Spring Serve, Publica, IndiCue, Magnite, etc.). Proficiency in Excel/Google Sheets; experience with reporting tools (e.g., Looker Studio, Tableau, or similar) is a plus. Analytical mindset with the ability to interpret performance data and communicate actionable insights. Highly organized, detail-oriented, and able to work independently in a fast-paced environment. Strong communication skills and the ability to work cross-functionally with both technical and non-technical teams. Ready to work in US overlap hours (not limited to) till 12pm US Pacific Time.

Roles Responsibilities Understand client business requirements in the Google Marketing space of DV360 tools reporting Collaborate with internal stakeholders and drive for DV360 automation tools adoption Adapt and learn any client specific tech stack Provide technical guidance to the team helping them understand existing solutions and analyze requirements Good communication skills adaptability and selfstarter attitude Be a good team player Required Skills 3-5 years Experience in Programmatic domain specifically in DV360 Campaign reporting optimization Experience in creating Looker studio internal dashboards Knowledge in running You tube Demand Gen CTV campaigns Good to have Commitment to work on the project for at least 612 months Willingness to learn proactively and upgrade knowledge on client domain side like DV360 Flexible and able to collaborate with multiple stakeholders internally across functional and technical teams

Must have at least 10+ years of domain experience along 6-8+ years experience in perfromance marketing. 24x7 rotation shift (Including weekend/Holidays). Will operate from Office. 100% Onsite role. Expert on MMP and proven record on performance advertising Hands-on experience on troubleshooting with MMPs Good verbal and written communication skills. Oversee day to day operations. Manage the Ad Operations team of 10-20 members. Main POC for communications and client escalations. Drive initiatives based on client feedback and requirements. Resource management. Conduct resource level performance reviews. Plan learning and development activities. Quarterly Business Reviews. Knowledge in online ad operations and domain expertise in CTV AdOps, Publishers AdOps, GAM Experience, Queue Management, Quality Management. Understand attribution. Drive initiatives based on client feedback and requirements. Skills and Qualifications Expert in Microsoft Suite, Google Suite Experience in managing at larger team Knowledge of Salesforce, Jira and Operative. One and google work products (Gmail, google drive, google sheets) is plus Strong communication skills, able to lead conversations that involve Sr. counterparts Fixed night shift/US market expert on Adjust,Appsflyer etc Flexible to work in 24x7 environment and in night shift.

Position Summary The Ideal candidate will be at the forefront of driving operational efficiency, managing resources, and ensuring seamless execution of AdOps process. As a key leader, you ll play a critical role in optimizing operations, improving productivity, and delivering exceptional results Role and Responsibilities Must have at least 10+ years of domain experience along 6-8+ years experience in perfromance marketing. 24x7 rotation shift (Including weekend/Holidays). Will operate from Office. 100% Onsite role. Expert on MMP and proven record on performance advertising Hands-on experience on troubleshooting with MMPs Good verbal and written communication skills. Oversee day to day operations. Manage the Ad Operations team of 10-20 members. Main POC for communications and client escalations. Drive initiatives based on client feedback and requirements. Resource management. Conduct resource level performance reviews. Plan learning and development activities. Quarterly Business Reviews. Knowledge in online ad operations and domain expertise in CTV AdOps, Publishers AdOps, GAM Experience, Queue Management, Quality Management. Understand attribution. Drive initiatives based on client feedback and requirements. Skills and Qualifications Expert in Microsoft Suite, Google Suite Experience in managing at larger team Knowledge of Salesforce, Jira and Operative. One and google work products (Gmail, google drive, google sheets) is plus Strong communication skills, able to lead conversations that involve Sr. counterparts Fixed night shift/US market expert on Adjust,Appsflyer etc

At Google, our vision is to empower and provide equitable opportunities for all Aboriginal and Torres Strait Islander peoples. We are committed to building reconciliation through Google's technology, platforms, and people, and we welcome Indigenous applicants. Please refer to our Reconciliation Action Plan for more details. For Singapore applicants, Google will prioritize candidates who have the current right to work in Singapore and do not require Google's visa sponsorship. By applying to this position, you will have the opportunity to indicate your preferred working location among Singapore, Sydney NSW, Australia, and Gurugram, Haryana, India. Minimum qualifications: - Bachelor's degree or equivalent practical experience. - 6 years of experience in sales strategy or enablement within digital advertising with exposure to CTV. - Experience managing business operations, sales pipelines, and stakeholder relationships. Preferred qualifications: - Experience in the Media and Entertainment and Sports and programmatic advertising industry. - Understanding of performance and brand marketing strategies within the CTV landscape. - Ability to navigate ambiguity in the rapidly changing CTV market. - Excellent storytelling and communication skills to convey the value of CTV solutions. - Strong collaboration skills and ability to build partnerships within the CTV industry. - Excellent problem-solving skills related to CTV advertising. About the job: As part of this role, you will play a crucial role in building the product strategy, prioritizing our roadmap, and leading commercial go-to-market activation by executing product launches globally to our Sales team and Video Publisher customer base. Responsibilities include: - Analyzing market trends and the competitive landscape, including OpenRTB, Prebid, CTV, live sports AdTech, to inform strategy. - Conducting data-driven market research and competitive analysis using SQL, analytics, and visualization tools to identify emerging SSP opportunities and understand publisher needs. - Collaborating with cross-functional teams (Product, Engineering, Sales) to define and prioritize SSP product roadmaps and go-to-market strategies, developing quantifiable recommendations aligned with Google Ad Manager goals. - Developing and executing go-to-market plans for supply-side platform (SSP) products, including messaging, positioning, sales enablement, and regional adaptation. Create training and monitor performance using KPIs. - Building stakeholder relationships with Product, Engineering, Sales, Marketing, and partners to influence decisions and ensure alignment on product and go-to-market strategies, while synthesizing feedback to inform execution.,

[{"Designation":null , "Salary":null , "Remote_Job":false , "Posting_Title":"Ad Operations - Mobile Performance" , "Is_Locked":false , "City":"Noida" , "Industry":"Ad Operations","Job_Description":" JOB/COMPANY SUMMARY: Born in India, built for the world Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. Were not just present in global markets were making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies. ABOUT THE JOB: The Job revolve around helping Brands, agencies and advertisers to tap the untapped audience via Mobile performance (Mobile / App user acquisition). A chance of working directly with various Premium supply channels and to understand the depth of In App user acquisition. We are looking for an experienced and talented success manager with strong analytical skills around Mobile Performance campaigns. JOB RESPONSIBILITIES: Responsible for identifying and managing Mobile Performance campaignKPIs over the lifecycle of campaign execution. Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular. Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps. Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals. To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated. Generating reports, and sharing campaign insights with the sales team / advertisers to create opportunities for up-sell cross-sell for sales teams. Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals. QUALIFICATIONS AND SKILLS: Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign. Well versed with life cycle of User acquisition via In-App marketing. In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular. Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps. HOW TO APPLY: To apply for this position, send an email to our careers mailbox ( careers@xapads.com ). In the email make sure to include your resume and any additional information you would feel relevant for this role. " , "Work_Experience":null , "Job_Type":"Full time","Job_Opening_Name":"Ad Operations - Mobile Performance","State":"Uttar Pradesh" , "Country":"India" , "Zip_Code":"201301" , "id":"684741000002855220" , "Publish":true , "Date_Opened":null , "Keep_on_Career_Site":false}]

Born in India, built for the world Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. Were not just present in global markets were making waves. With our in-house platforms like Xerxes ( Mobile 1st Performance DSP ), Xaprio ( Mobile & Web DSP ) and Unwire ( CTV DSP ), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women , we believe in building not just careers, but legacies. ABOUT THE JOB: Xapads Media is on a mission to change Old Media Buying Practices by bringing technology-based Digital Advertising. We are looking to bring this revolution by redefining the way ad operations are being managed across multiple digital ad platforms. Were looking for a strategic yet hands-on professional to join us as Lead Programmatic Operations (ORTB) . This role will own end-to-end programmatic execution, overseeing SSP/DSP integrations, optimizing real-time bidding performance, and ensuring seamless coordination between media buying and sales teams. If you thrive at the intersection of tech, data, and revenue, this role is for you. JOB RESPONSIBILITIES: Take full ownership of Supply Integration via Header Bidding, ORTB protocol, and RTB/PMP to ensure seamless connectivity. Lead the onboarding of SSPs- assessing feasibility, generating Endpoints, Tags, and Feeds with accuracy and efficiency. Manage DSP onboarding by verifying compatibility, integration, and overseeing daily operations for key DSPs like PubMatic and BidSwitch. Oversee end-to-end Ad Operations and Publisher Account Management across CTV, Video, Display, and In-app channels. Regularly audit publisher integrations to ensure data integrity, monitoring fraud detection, fill rates, error resolution, and demand mapping. QUALIFICATIONS AND SKILLS: Should be well-versed in monetising on prime SSPs like GAM and AmazonUAM Minimum of 6+ years of solid experience with Header Bidding, ORTB protocol, RTB/PMP. Strong proficiency in running infrastructure for CTV, Video, and Display monetisation. Hands-on experience onboarding Supply Side Platforms via ORTB feeds/endpoints with precision. Mandatory expertise with major platforms such as PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel. Proven track record of creating and running the infrastructure for running deals via major DSPs. Demonstrated leadership skills in managing large-scale programmatic operations with agility and vision.

[{"Designation":null , "Salary":null , "Remote_Job":false , "Posting_Title":"Media Buying and Partnership - INDIA" , "Is_Locked":false , "City":"Noida" , "Industry":"Media Delivery","Job_Description":" JOB/COMPANY SUMMARY: Born in India, built for the world Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. Were not just present in global markets were making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies. ABOUT THE JOB: The Job revolve around technical onboarding of new tier 1 supply partners and ensuring the day to day integration for supply across performance segment. This include creating and maintain technical infrastructure to smooth the onboarding process for OEM Partners, Tier 1 Apps, Keyboard apps, and short-video apps ROLES RESPONSIBILITIES: Creating technical infrastructure to help Onboarding of Premium and Tier 1 Partners to run our CPI, CPR, and CPA Campaigns. To act as an Tech-Account manager for onboarded Partners and help them scale the business on daily basis. Creating a bridge between supply and execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular. To integrate the above said publishers partners over S2S, API, RTB or MMP integrations. Promote mobile Performance campaigns (CPI, CPR, CPA) to achieve the delivery with requested KPIs and Quality. To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated. Developing strong relationships and understanding with a diverse range of OEMs, Direct Apps, and SDK Partners in order to increase the global activity. ROLES RESPONSIBILITIES: To lead or be a part of the team to run Display campaigns and maintain KPIs, Hygiene, andP&L. Ensure DV360 and TrueView best practices with a focus on platform expertise, consistency,and quality of work delivery. Coordinate with Creative teams (internal and client-side) to get creatives as per the guidelines of requested panels. Responsible for identifying and managing campaign KPIs as agreed upon by sales & agency. Analyze campaign data, and make applicable optimizations to campaigns to meet the campaign goals. Maintain P&L for executed campaigns. QUALIFICATIONS AND SKILLS: Minimum 6.0 Years of relevant experience in the field of Mobile performance (CPI, CPR, CPA). Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps. HOW TO APPLY: To apply for this position, send an email to our careers mailbox ( careers@xapads.com ). In the email make sure to include your resume and any additional information you would feel relevant for this role. " , "Work_Experience":null , "Job_Type":"Full time","Job_Opening_Name":"Media Buying and Partnership - INDIA","State":"Uttar Pradesh" , "Country":"India" , "Zip_Code":"201301" , "id":"684741000002903054" , "Publish":true , "Date_Opened":"2025-01-17" , "Keep_on_Career_Site":false}]

[{"Designation":null , "Salary":null , "Remote_Job":false , "Posting_Title":"Ad Operations - Publisher Managment" , "Is_Locked":false , "City":"Noida" , "Industry":"Ad Operations","Job_Description":" JOB/COMPANY SUMMARY: Born in India, built for the world Xapads is a 19-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. Were not just present in global markets were making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies. Xapads Media, an AdTech leader with a global presence, operates out of India with additional offices in the USA, UK, Russia, China, Singapore, MENA, and Indonesia. We specialize in Connected TV (CTV), video (both web and in-app), and display advertising, leveraging our advanced proprietary technology stacksXaprio, Xerxes, and Moments. We are looking for a Senior Operations Publisher Management to join our team. This role will be instrumental in providing technical and operational support to enhance the performance and yield of our diverse publisher portfolio. JOB RESPONSIBILITIES: Develop and maintain strong technical relationships with publishers to ensure a robust and diverse inventory. Collaborate closely with the media buying team to understand their needs and ensure alignment with publisher offerings. Implement and oversee technical integrations with publishers across various platforms, including CTV, video, web, and in-app. Monitor and analyze performance metrics to identify opportunities for optimization and increased yield. Lead troubleshooting efforts for any issues related to publisher integration or performance. Stay updated with industry trends and best practices in publisher management and ad technology. Conduct regular reviews with publishers to discuss performance, challenges, and growth opportunities. Implement and manage quality assurance protocols to maintain high standards and compliance across all platforms. Develop strategies for fraud detection and prevention, ensuring the integrity and security of our digital advertising operations. QUALIFICATIONS AND SKILLS: Bachelordegree in Marketing, Business, Information Technology, or a related field. Minimum of 6-8 years of experience in operations or publisher management, with specific expertise in CTV, Web, and In-App publishers. Strong technical acumen with hands-on experience in ad-serving technologies and digital advertising platforms. In-depth knowledge of Programmatic supply onboarding using VAST and ORTB integrations. In-depth knowledge and experience with video ad serving tools such as Aniview, SpringServe, Adkernel, and VDO.Ai. Proven expertise in using quality assurance and fraud detection tools like IAS, Pixalate, Moat, Double Verify, and other MRC-accredited tools. Excellent analytical skills and the ability to derive insights from data. Strong communication and presentation skills. Ability to work independently and in a team-oriented, collaborative environment. LOCATION: Noida, Uttar Pradesh HOW TO APPLY: To apply for this position, send an email to our careers mailbox ( careers@xapads.com ). In the email make sure to include your resume and any additional information you would feel relevant for this role. " , "Work_Experience":null , "Job_Type":"Full time","Job_Opening_Name":"Ad Operations - Publisher Managment","State":"Uttar Pradesh" , "Country":"India" , "Zip_Code":"201301" , "id":"684741000002855239" , "Publish":true , "Date_Opened":null , "Keep_on_Career_Site":false}]

[{"Designation":"Product Manager" , "Salary":null , "Remote_Job":false , "Posting_Title":"Product Manager" , "Is_Locked":false , "City":null , "Industry":"Technology" , "Job_Description":" ABOUT XAPADS MEDIA: Born in India, built for the world \u2014 Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We\u2019re not just present in global markets \u2014 we\u2019re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu. Our supply operations span across Banner, Native, Video, In-App, CTV, and Web \u2014 and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEM,s and App Developers. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies. JOB SUMMARY: As a Product Manager, you will be responsible for guiding the development and strategy of our product(s) from conception to launch. You will collaborate closely with cross-functional teams, including engineering, design, marketing, and sales, to ensure that our product meets market needs, aligns with the company\u2019s objectives, and provides value to our users. Your role will require strategic thinking, a deep understanding of user needs, and the ability to drive product vision. ROLES RESPONSIBILITIES: Has the ownership and accountability for developing the Companys Programmatic Ad Tech Platform and its related ad products. This position demands an in-depth understanding of the digital ads industry & programmatic ad tech ecosystem, with particular expertise in the Ad technology needs, business needs, and business problems in the fast-growing digital ad industry. Be analytical in understanding and reporting the partner market competitiveness, financials, SaaS (Software as a Service) metrics, and driving actions based on analysis. Drive the research, conceptualization, and execution of enhancements and features across the platform, ensuring effective user experiences aligning with business goals. Work closely with engineering, design, and other teams to ensure that product specifications are aligned with technical and design feasibility. Synthesize user feedback into novel product ideas to drive continuous improvement and innovation for permissions, authentication, and security. Conduct in-depth analyses of user requirements and outcome-based metrics to shape and define the platform product roadmap. Transform product roadmap into precise requirements for prototyping and development, ensuring alignment with business objectives. \u200b EDUCATION AND TECHNICAL REQUIREMENTS: 4+ years of experience in Product Management, ideally with a focus on Ad Tech, digital advertising, or ad operations. Good Understanding of the ad tech ecosystem, including Demand Side Platforms, ad exchanges, mediation, supply/SDKs, programmatic advertising, targeting, and RTB mechanics; Understanding of omnichannel supply Proven experience in development or advanced usage in digital advertising technologies, focused on programmatic ad tech platforms and mobile ad product development. Experience working with engineering teams using Agile / Scrum software development & other common engineering best practices Proficient in the latest digital ads & video standards such as native ads, VAST, VPAID, and RTB protocols. Understanding of the product development process. Exceptional communication skills that facilitate seamless teamwork and alignment on key objectives and outcomes. Strong project management skills, with experience managing cross-functional projects from ideation to launch. \u200b HOW TO APPLY: To apply for . In the email make sure to include your resume and any additional information you would feel relevant for this role.

We are seeking a highly skilled and experienced CTV Engineer with a strong background in Roku application development to join our engineering team. This is a hard-core engineering role focused exclusively on building and optimizing applications for the Connected TV (CTV) ecosystem, particularly the Roku platform. Key Responsibilities: Design, develop, and maintain high-performance Roku applications using BrightScript and SceneGraph. Collaborate with cross-functional teams including Product, Design, and Backend Engineering to deliver seamless streaming experiences. Optimize performance and troubleshoot issues across various Roku devices and firmware versions. Integrate analytics, advertising SDKs, and third-party APIs as required. Ensure compliance with platform guidelines, industry best practices, and QA standards. Participate in code reviews, architectural discussions, and continuous improvement processes. Required Qualifications: Proven experience in developing and deploying Roku apps using BrightScript and SceneGraph. Deep understanding of the Roku SDK, Roku-specific debugging tools, and the CTV ecosystem. Strong grasp of software engineering fundamentals and design patterns. Familiarity with streaming protocols, video encoding, and playback optimizations. Experience working in an Agile development environment. Excellent problem-solving, debugging, and communication skills. Nice to Have: Experience with other CTV platforms like Apple TV, Fire TV, or Android TV. Exposure to video analytics, monetization SDKs, or DRM systems. Understanding of RESTful APIs and backend integration for media delivery. To Apply: Please share your resume and any relevant Roku/CTV project portfolio or app store links (if available).

Set up and optimize OpenRTB integrations with DSPs and SSPs Manage ad serving through Limelight or similar ad servers Troubleshoot delivery, latency, and revenue discrepancies Handle VAST, Prebid, and CTV monetization pipelines Required Candidate profile Minimum 3 years of experience in AdOps with expertise in OpenRTB and programmatic platforms Strong understanding of CTV ecosystem and header bidding Experience with demand-side integrations

Job Summary: The Client Services Planner will be responsible for managing, executing, all orders on broadcasting platforms and transmitting them to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently. Job Description: Key Responsibilities: Client Service Planning : The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies Responsibilities include, but are not limited to: Accurately input and transmit sales orders to client television stations Process and maintain revisions to sales orders Inform agency media buyers of program changes and outstanding pre-empts Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status Process weekly Pre-Log/Post-Log requests from agencies Approve Agency Accepted manual Makegoods and transmit to the station Transmit Rep Pending Makegoods to Agency Pull posts and negotiate Under-Delivery (UD) weight Collaborate with stations to build and negotiate Makegoods offers Money tracking for Cash in Advance orders Analyze TV ratings data (Nielsen and comScore) Update Darwin to ensure programs are accurate Requirements : 4 years + experience in a TV Linear/Broadcasting Proficiency with major broadcasting platforms like DARWIN, MediaOcean , Prisma Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required . Experience in an analytical, results-oriented environment with external customer interaction. Additional Information Works as a member of the team and cross-functional teams Ability to lead/own internal & vendor meetings and communication. Have an aptitude for basic mathematical concepts Possess excellent verbal and written communication skills Ability to prioritize tasks and meet all deadlines while producing quality. Ability to aggregate and communicate data to support recommendations Ability to follow through on assigned tasks with minimal supervision Passion and curiosity for media, brands & digital activation Flexible to work across different time zones/shifts (including night shift) Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent