Product Marketing Specialist

About the Role

Product Marketing Specialist

cross-functional stakeholders

Key Responsibilities

• Positioning & Messaging:

  Translate product features into compelling, benefit-driven value propositions that resonate with customers. 

• Go-to-Market Execution:

  Plan and support launches for new products, features, or updates, ensuring alignment across marketing, sales, and product teams. 

• Sales Enablement:

  Create pitch decks, battlecards, competitive analysis, and presentation materials that empower sales teams to articulate product value confidently. 

• Stakeholder Collaboration:

  Partner with product, sales, and customer success teams to align positioning with real customer needs and market insights. 

• Market & Customer Insights:

  Conduct competitive research, analyze customer feedback, and translate insights into actionable strategies for marketing and product teams. 

• Brand Alignment:

  Ensure product messaging aligns with overall brand story and tone, reinforcing trust and recognition in every campaign. 

• Content & Storytelling:

  Support the creation of case studies, blogs, videos, and collateral that communicate the impact and differentiation of the product. 

• Performance Tracking:

  Measure and analyze the success of product launches, messaging effectiveness, and campaign outcomes to refine strategies. 

What You’ll Bring

• 3–6 years of experience in

  product marketing

  or

  B2B SaaS marketing

  (experience with AI, industrial tech, or enterprise SaaS is a plus). 
• Proven ability to craft messaging and narratives that simplify complex technical topics. 
• Experience collaborating across departments (product, sales, brand, and leadership). 
• Strong storytelling, presentation, and communication skills. 
• Ability to create and refine sales assets (pitch decks, battlecards, one-pagers). 
• Analytical mindset — capable of using data and feedback to improve positioning and GTM strategies. 
• A mix of creativity and precision — able to switch between strategy and execution seamlessly.