Product Marketing Officer

Aliqan Services

2 - 5 years

4 - 6 Lacs

mumbai

Posted:1 hour ago| Platform:

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Skills Required

saas product marketing mau marketing strategy google analytics moengage fintech gtm strategy b2b campaigns webengage growth marketing saas marketing performance marketing cross-sell zoho crm clevertap jira mlcm roi marketing figma brand awareness product branding promotion

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities :

Manage GTM planning for new product modules and partner-specific releases
Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Desired Profile :

Drives
feature adoption
through structured targeting and messaging
Enables
stronger product GTMs
across Mintoak and partner bank implementations
Improves
control and visibility
over key activation and usage metrics
Experience:
2-4 years in
product marketing
,
campaign execution
, or
growth marketing
, preferably in fintech, SaaS, or B2B tech
GTM Execution:
Understanding of product positioning, launch planning, and multi-channel rollout strategies
Campaign Management:
Experience with campaign set-up and merchant segmentation for mobile or web-based products
Analytical Ability:
Ability to track campaign metrics and translate insights into actionable recommendations
Tools Proficiency:
Familiarity with
Jira
,
ZOHO CRM
,
Google Analytics
,
Figma
, and CMS platforms (e.g., Strapi); hands-on experience with
campaign management tools like MoEngage, CleverTap, or WebEngage
Collaboration & Communication:
Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
Mindset:
Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

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