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Product Marketing Officer Aliqan Services

2.0 - 5.0 years

4 - 6 Lacs

mumbai

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Key Responsibilities : Manage GTM planning for new product modules and partner-specific releases Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams Desired Profile : Drives feature adoption through structured targeting and messaging Enables stronger product GTMs across Mintoak and partner bank implementations Improve...

Posted 3 months ago

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