Product Marketing Officer Aliqan Services

2.0 - 5.0 years

4 - 6 Lacs

mumbai

Work from Office

Key Responsibilities : Manage GTM planning for new product modules and partner-specific releases Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme) Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams Desired Profile : Drives feature adoption through structured targeting and messaging Enables stronger product GTMs across Mintoak and partner bank implementations Improves control and visibility over key activation and usage metrics Experience: 2-4 years in product marketing , campaign execution , or growth marketing , preferably in fintech, SaaS, or B2B tech GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations Tools Proficiency: Familiarity with Jira , ZOHO CRM , Google Analytics , Figma , and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

Posted 4 hours ago

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