Job
Description
What will you own? You will be responsible for building the entire product marketing engine for Pice App. From messaging to launches to lifecycle communications, you ll drive how our product reaches and resonates with India s emerging credit user base. This is a builder s role: you ll go from understanding the product mapping the user picking the channels writing the copy launching the campaign tracking impact. There s no marketing ops. You ll set the rhythm. Roles & Responsibilities 1. Deeply understand our users, product, and ICPs 2. Craft and test positioning, messaging, and copy across the funnel 3. Plan and execute feature launches with speed and structure 4. Run multi-channel campaigns and own all product-led communication inside the app 5. Collaborate with design to produce compelling visuals and creative 6. Build lightweight, repeatable systems for launches, messaging, and experimentation 7. Track performance and optimize messaging, flows, and formats 8. Collaborate & manage stakeholders across business, tech, product & sales Skills & Qualifications Required 1. 2-4 years of PMM experience in a consumer tech startup (preferably fintech), understand how Indian users discover, trust, and adopt new tools 2. Owned end-to-end launches from positioning and internal readiness to multi-channel rollout and performance tracking 3. Written clear, user-first copy for in-app flows, notifications, and campaign assets and know what makes people click, convert, or stay. 4. Have run and managed campaigns across push, in-app, paid, ASO, and social with strong judgment on when to use what. 5. Collaborated with designers to produce campaign assets and give smart, actionable feedback that sharpens the work. 6. You test, learn, and iterate fast shipping small experiments instead of waiting for perfect plans. 7. You re not above the low-glamour stuff in fact, you see it as part of the craft. 8. You have defined success for your own campaigns and track what s working to double down. 9. Proficiency in tools across different channels like mixpanel, webengage/clevertap, Whatsapp (Wati), Email (Mailchimp) , SMS/RCS (MSG91) etc. 10. Must be a total Teamplayer. Non-negotiable. Good to Have s 1. Experience improving onboarding, adoption, or retention inside an app 2. Worked on pricing, monetization, or tiered GTMs 3. Built GTM systems from scratch in a 0 1 startup 4. Created internal assets like FAQs, launch plans, and team briefs
