Product Marketing Manager

Product Marketing Manager

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Are you a results-oriented B2B SaaS product marketing professional who thrives on building and executing go-to-market programs that drive measurable impact? Join us in shaping the future of workplace experience by leading go-to-market execution, compelling storytelling, and high-quality collateral that fuels demand generation and sales success.

Korbyt is redefining the workplace experience with innovative digital signage and communication solutions. As our Product Marketing Lead, you’ll play a key role in bringing our story to life through content, use cases, and go-to-market materials that position Korbyt as a market leader across key industries. Reporting to the VP of Marketing, you’ll collaborate closely with sales, product, and demand generation teams to create vertical-aligned assets that support every stage of the buyer journey.

This is a fast-paced, high-impact role for someone who combines creativity with strong execution skills and a passion for producing great work

Key Responsibilities:

• Develop and maintain clear product positioning, messaging, and value propositions that articulate differentiation and align with buyer needs across target industries.

• Create sales enablement materials and playbooks—including pitch decks, use cases, datasheets, battle cards, and competitive positioning tools—to equip the sales team with the right content to win deals.

• Develop demand generation content and assets such as eBooks, videos, success stories, web pages, and campaigns that showcase use cases, highlight customer value, and drive lead acquisition.

• Translate customer feedback, competitive intelligence, and market insights into concrete messaging updates and new collateral that improve engagement and conversion.

• Lead coordinated product launches and feature rollouts, ensuring consistent messaging and collaboration across product, marketing, and sales teams.

• Continuously assess content and messaging effectiveness, using input from sales performance, campaign metrics, and customer feedback to refine and improve deliverables

Qualifications:

• MBA degree

• 5+ years of B2B SaaS experience in product marketing, solution marketing, or product management, with a strong record of successful product launches.

• Experience marketing SaaS solutions in AV, enterprise communication solutions, workplace technology, or mobile apps.

• Knowledge of AI tools

• Proven track record in a growth-stage environment, driving thought leadership and market expansion.

• Seasoned communicator and storyteller with a passion for worktech and the future of work.

• Customer-driven mindset with the ability to uncover insights, translate needs into messaging, and build trusted relationships.

• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.

• Experience working with Western Companies and strong cultural fit.