Product Marketing Manager

As a Product Marketing Manager at Beanstalkedu, you will play a crucial role in developing GTM strategies, shaping positioning and messaging, and driving adoption and revenue growth for aKadmy and Buzzapp. Your collaboration with product, sales, content, and digital marketing teams will ensure alignment of messaging, funnel health, and growth experiments. Key Responsibilities: - Positioning & Messaging: - Define differentiated positioning for aKadmy and Buzzapp in the India and Malaysia markets. - Refine product messaging across various touchpoints such as the website, decks, emails, and onboarding process. - Create competitor battlecards and market landscapes. - Go-to-Market (GTM) Execution: - Strategize and execute feature and product launches. - Collaborate with digital marketing and sales teams to implement bundled campaigns like Buzzapp + aKadmy starter packs. - Develop regional go-to-market plans for India and Malaysia. - Customer Lifecycle & Growth Marketing: - Establish onboarding sequences, upsell playbooks, and renewal triggers. - Design drip marketing campaigns targeting academic heads, admins, and preschool owners. - Implement referral programs and monitor the adoption of value-added features. - Sales Enablement: - Create sales kits, demo scripts, ROI decks, competitive comparisons, and pricing sheets. - Train inside sales and BD teams on positioning and pitch strategies. - Track collateral usage and feedback for continuous improvement. - Campaign Strategy & Content Alignment: - Coordinate with content and digital marketing teams to align campaign themes with the product strategy. - Propose blog, SEO, email, and webinar topics that support funnel progression. - Monitor and report campaign ROI, CAC, and conversion rates. - Cross-Team Collaboration: - Engage with product teams for roadmap insights and user feedback loops. - Work closely with customer success to gather case studies and client testimonials. - Represent marketing requirements in product planning sessions. Qualifications Required: - Ideally, you should have 2-8 years of experience in B2B SaaS marketing, particularly in edtech or emerging markets. - Demonstrated expertise in positioning, GTM strategy, and sales enablement. - Strong written and visual communication skills. - Proficiency in performance marketing metrics, CRM tools, and funnel analytics. - Excellent project management and stakeholder alignment capabilities. - Bonus: Prior experience in marketing to schools, franchisees, or academic heads. Join Beanstalkedu to contribute to shaping the future of early education technology.,