Product Marketing Manager

About Delhivery

Delhivery is India's largest fully integrated logistics services provider. With its nationwide network covering over 18,600 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services. Delhivery has successfully fulfilled over 2.8 billion shipments since inception and today works with over 30,000 customers, including large & small e-commerce participants, SMEs, and other enterprises & brands.

Responsibilities

• Spearhead the growth of top-of-funnel leads for Small Businesses within our Express Parcel and Part Truckload Businesses

• Knowledge of CRM automations and Performance Marketing

• Develop and maintain consistent brand messaging and positioning across all marketing channels
• Oversee the planning, execution, and optimization of integrated marketing campaigns, encompassing advertising, events, and sponsorships to elevate brand awareness and market share among SMEs
• Collaborate with Product teams to ensure seamless user experiences across signup flows and optimize marketing attribution
• Create and manage compelling content across various platforms, including social media, website, blog, and sales enablement materials to enhance brand visibilits
• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences to inform brand growth strategies
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of brand initiatives and campaigns
• Manage the marketing budget to optimize RO
• IFoster close collaboration with cross-functional teams, including Creative, Sales, Product, Support, and Operations, to ensure brand strategies align with overall business goals

Marketing Manager Requirements

• Knowledge of CRM automations and Performance Marketing

• 5+ years of marketing experience in a B2B software or services company serving a high volume of SME clients in India or abroad
• Strong financial acumen and analytical skills
• Deep understanding of the SME persona and the ability to develop targeted campaigns that effectively communicate our message
• Ability to discern and champion high-quality creative content
• Proven project management experience collaborating with Product, Creative, and Digital Marketing teams
• Excellent communication and interpersonal skills for effective cross-functional teamwork