Product Marketing Manager

As a Product Marketing Manager at Biizline, you will play a crucial role in developing and executing impactful strategies to market our subscription plans and engage business owners effectively. Joining our growing team will provide you with the opportunity to make a real difference in empowering Indian business owners with innovative growth tools. Key Responsibilities: - Plan and execute product launches in alignment with sales, product, and customer success teams, while defining clear Go-to-Market (GTM) objectives and success metrics. - Develop compelling messaging highlighting Biizline's unique value proposition to different business segments and create user-friendly content to explain app features and benefits. - Conduct market research to understand customer pain points, behaviors, and needs, using insights to refine messaging and enhance product features. - Strategize and implement multi-channel marketing campaigns, including digital ads, social media, email, and events, to drive subscription growth for Gold and Premium plans by highlighting key benefits. - Collaborate closely with the sales team to generate leads and meet monthly targets, as well as partner with the product team to align marketing efforts with new feature rollouts. - Track and analyze campaign performance, utilizing data to optimize marketing efforts and achieve ROI. Qualifications: - Experience: 3-5 years in product marketing, preferably in B2B SaaS or technology. - Education: Bachelors degree in Marketing, Business, or a related field (MBA preferred). Skills: - Strong understanding of Indian B2B market dynamics. - Excellent communication and storytelling skills. - Proficiency in marketing tools like Google Analytics, HubSpot, or similar platforms. - Data-driven approach with experience in A/B testing and performance optimization.,