Product Marketing Manager

8 - 13 years

25 - 30 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Salesforce Industry Product Marketing team is looking for a talented and passionate marketer to drive best-in-class sales enablement, messaging, positioning, go-to-market strategy and activations for our Industry products and solutions. In this all-new agentic AI world that Salesforce is leading with Agentforce, you will be the beacon of the organization helping craft product-led and value-driven narratives that synthesize constantly changing customer expectations that are driving digital transformation with AI at the forefront for a variety of our industries.

Your Impact

As a high impact Product Marketing Manager, with a global remit, your job responsibilities will include:

  • Work with the industrys best marketing team to help define the messaging, positioning and go-to-market strategy for Agentforce + Data Cloud + Salesforce Industry Clouds and Solutions comprising our best in breed applications in the Salesforce Customer 360.

  • Deep understanding of the product functionality as a SME and support the creation of differentiated enablement assets like Trailhead modules, hands on learning, first call decks, datasheets, and release marketing content making it easy for customers, sales teams and partners to understand our solution offerings and key positioning

  • Drive the creation of engaging product demonstrations that are used on stage in keynotes, in videos, at events and are the basis for customer engagements in the sales process

  • Support cross funnel content creation for differentiated marketing experiences and programs both across Salesforce and third-party channels.

  • Manage industry cloud and solution launch plans (3x per year), working closely with cross-functional teams to ensure effective and ongoing market relevance to drive demand generation and sales pipeline

  • Partner with a world-class product management team to distill key functionality and benefits into solution and product marketing messages

  • Partner with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, GEO and web design to build pipeline

Required Skills:
  • 8+ years experience in product marketing or solution engineering (preferably for a SaaS product)

  • Hands-on ability to create a range of marketing assets including on-message product demos, feature videos and sharp succinct slide pitch-decks in Google G Suite

  • Understanding of AI, especially the world of agentic AI

  • A blend of strategic planning and tactical execution skills

  • Experience/familiarity with the customer engagement lifecycle from awareness to loyalty

  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.

  • Comfortable working with a globally distributed team across multiple time zones

Preferred Skills:
  • Exceptional team player with proven ability to lead through influence

  • Market intelligence build deep expertise on category, competition and buyer persona

  • Strong track record of setting and delivering against measurable marketing metrics

  • Ability to use data and analytics to drive decision making

  • Ability to craft compelling messaging, positioning and thought leadership content across channels

  • Strong communication writing skills

  • Bachelor s degree in business or marketing; MBA preferred.

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Salesforce

Software Development

San Francisco California

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