Product Marketing Manager

About the Company

Capital Now is one of India’s fastest-growing fintechs, offering instant short-term personal loans to salaried customers. We’re focused on building a fast, reliable, and rewarding borrowing experience—supported by a strong tech and product framework. We are looking for a Product Marketing Manager who can sharpen our product story, drive user growth, and strengthen customer trust in a high-velocity lending environment.

Role Description

product positioning, messaging, go-to-market execution, and user lifecycle communication

• Develop clear, differentiated messaging for our short-term personal loan offering.
• Simplify complex loan flows (documentation, underwriting, disbursal, repayment).
• Maintain consistent product narratives across app, website, and marketing channels.
• Lead GTM for new features, loan journey improvements, reward updates, and app enhancements.
• Create launch assets: landing pages, app banners, emails, WhatsApp templates, push notifications.
• Partner with Product, Tech, Credit, Brand, and Customer Service to ensure timely execution.
• Deep dive into borrower segments: new vs repeat users, rejected applicants, drop-offs, high-value customers.
• Conduct competitor benchmarking across personal loan fintechs.
• Use insights to influence product roadmap and messaging strategies.
• Build strong communication funnels from install → application → approval → disbursal → repayment.
• Increase repeat borrowing through targeted CRM campaigns.
• Own push/SMS/email/WhatsApp communication strategy with a focus on conversion and retention.

Write sharp, clear, high-conversion copy for CRM, app, website, ads, and product surfaces.

Work with designers to create high-impact product collateral.

• Ensure regulatory-compliant and brand-consistent communication.
• Define KPIs for all product marketing initiatives.
• Analyse performance of campaigns, communication, and funnel improvements.
• Present insights to leadership and drive continuous optimization.

Qualifications

• Proficiency in Market Research, with the ability to analyze market trends and customer needs to inform strategies.
• 2–4 years of experience in Product Marketing, Growth Marketing, or Consumer Marketing.
• Experience in fintech or consumer tech is preferred.
• Strong understanding of consumer funnels and lending journeys.
• Excellent copywriting skills and strategic thinking.
• Hands-on experience with CRM tools (MoEngage/WebEngage/CleverTap/etc).
• Data-driven mindset (Excel / SQL basics is a plus).
• Ability to work cross-functionally in a fast-paced environment.
• Experience in creating and implementing Go-to-Market Strategies and planning product launches.
• Strong Sales and Product Marketing skills with a focus on generating leads and supporting the sales team.
• Qualifications in Product Management with a good understanding of product lifecycle and competitive positioning.
• Excellent communication, collaboration, and analytical skills.
• A degree in marketing, business, or a related field is preferred.