Product Marketing Manager

Responsibilities

• Develop an in-depth comprehension of customer segments and their distinctive behaviors through data science and analytical insights.
• Take charge of the entire customer journey, from inception to completion, while maintaining accountability for its effectiveness.
• Utilize global product knowledge and customer insights to identify user needs, generating actionable data-driven recommendations for product enhancement.
• Collaborate across departments, including product, design, business, and brand marketing, to devise and execute growth strategies rooted in data analysis.
• Employ continuous experimentation to enhance value propositions and streamline execution processes.
• Drive monthly customer key performance indicators (KPIs) such as acquisition, churn reduction, activation, and revenue growth.
• Proactively identify and rectify marketing funnel issues to mitigate and minimize customer churn.
• Foster cross-functional collaboration with teams spanning design, engineering, marketing, and data analytics to ensure seamless product initiative delivery.
  

Requirements

• 3-5 years of relevant experience in leading and driving customer funnel initiatives.
• Proven track record of successful growth campaigns.
• Expertise with CRM tools such as CleverTap, MoEngage, HubSpot, etc.
• Expertise with analytical tools for marketers such as Google Analytics, Mixpanel, Appsflyer, Adjust, etc.
• Being comfortable with working in a dynamic and diverse work environment.
• Highly analytical thinking and ability to analyze and interpret a wide variety of data.
• Ownership and a self-driven mindset.