Copy / Script Writer

Job Description

Responsibilities Content Creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities. Brand Messaging: Collaborate with the marketing, product, and design teams to ensure that the tone, language, and style align with brand voice and the target audience's expectations. Research and Insights: Stay up-to-date on trends, preferences, and behaviors of Tier-2 and Tier-3 Indian consumers, tailoring content to their interests, values, and cultural references. Localization: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humor, and references where appropriate. Quality Assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards. Requirements Experience: 3-5 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics. Language Skills: Proficiency in English, Hindi and at least one regional language (Tamil, Telugu and Malayalam is a strong plus. Creative Writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different media. Versatility: Ability to adapt your writing style to suit various product and marketing needs. Collaboration Skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns. Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content. This job was posted by Suma Hongal from eloelo. Show more Show less